The effect of engagement in online social network on susceptibility to influence SP Tussyadiah, DR Kausar, PKM Soesilo Journal of Hospitality & Tourism Research 42 (2), 201-223, 2018 | 96 | 2018 |
The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand F Rahman, PKM Soesilo Journal of Retailing and Consumer Services 42, 37-46, 2018 | 45 | 2018 |
Impact of luxury brand retailer co-branding strategy on potential customers: A cross-cultural study SC Wang, PK Soesilo, D Zhang Journal of International Consumer Marketing 27 (3), 237-252, 2015 | 30 | 2015 |
The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products PKM Soesilo, W Gunadi, IR Arimbi Journal of Marketing Communications 26 (5), 528-548, 2020 | 25 | 2020 |
The impact of luxury brand-retailer co-branding strategy on consumers’ evaluation of luxury brand image: The case of Taiwan SC Wang, PK Soesilo, D Zhang, CA Di Benedetto Interdisciplinary approaches to product design, innovation, & branding in …, 2012 | 18 | 2012 |
The Effect of Social Media Influencer’s Perceived Sincerity and Perceived Similarity on Consumers’ Attitude and Purhcase Intention AK Zhafira, CAF Purba, D Asteriani, PKM Soesilo Journal of Research in Business, Economics, and Education 4 (1), 22-32, 2022 | 9 | 2022 |
The Pillars of Survival in the COVID-19 Pandemic: The Case of Indonesia PKM Soesilo, F Rahman Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a …, 2022 | 7 | 2022 |
How website's atmosphere affect consumer behavior: A new model based on the stimulus-organism-response (SOR) framework NF Kurniawan, E Madiasto, PKM Soesilo Journal of Business, Management, & Accounting 3 (2), 139-149, 2021 | 5 | 2021 |
The Effect of Customer Demotion on Consumer Affective and Behavioral Response in Restaurant Loyalty Programs F Rahman, PKM Soesilo Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior 35, 2022 | 3 | 2022 |
No longer green with envy: Objectifying and destroying negative consumer emotions PKM Soesilo, ML Morrin, NNY Onuklu Journal of Consumer Affairs 55 (3), 1111-1138, 2021 | 3 | 2021 |
The Influence of the Website’s Atmosphere on Online Consumer Behavior and Its Relationship to Flow: Case Study of Online Travel in Indonesia NF Kurniawan, E Madiasto, PKM Soesilo Jurnal Ilmiah Manajemen Dan Bisnis 8 (1), 16-39, 2022 | 2 | 2022 |
The Effects of Color and Style of Boutique Hotels on Consumer’s Emotion and Perceived Intimacy AR Anjani, D Rizky, PKM Soesilo Psychology and Education 58 (2), 3791-3801, 2021 | 2 | 2021 |
Does Quality Always Matter? The Antecedents of Intention to Visit Indonesia as a Medical Tourism Destination PKM Soesilo, W Gunadi, J Vandriani PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 2978-2993, 2020 | 1 | 2020 |
Fashion Opinion Leadership on Instagram and its Relationships with Intention to Purchase and Adopt New Fashion AS Ananda, PKM Soesilo, W Rukmana, KD Susanto Proceedings of the 4th International Symposium of Arts, Crafts & Design in …, 2020 | 1 | 2020 |
Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop E Nurmalasari, I Hartini, RA Putri, PKM Soesilo AMAR (Andalas Management Review) 8 (1), 1-21, 2024 | | 2024 |
Communicating While Distributing: Little Things That Matter to Consumers’ Trust and Confidence in E-Commerce PKM Soesilo, W Gunadi Journal of Distribution Science 21 (6), 1-11, 2023 | | 2023 |
Effect of Product Rating and Product Sold on Purchase Intention, Consumer Confidence, and Perceived Risk in Online Marketplace RC Rachim, YAV Simanjuntak, PKM Soesilo International Conference on Industrial Engineering and Operations Management, 2022 | | 2022 |
Faktor yang Mempengaruhi Niat Pembelian Kembali Oleh Konsumen Produk Kecantikan Yang Hanya Dijual Secara Online KK Putri, T Thomas, W Natanegara, PKM Soesilo Economics, Business and Management Science Journal 2 (1), 1-8, 2022 | | 2022 |
Pengaruh WOM dan SMME Terhadap WTP Pada Aplikasi Mobile Game Freemium Dengan Mediasi CBI RP Prayogo, VV Talumewo, WA Purnomo, PKM Soesilo Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) 5 (2), 750-777, 2021 | | 2021 |
Visual and Scent as Sensory Marketing Tools in the Dental Care Services: An Experimental Research Design Approach D Pradika, I Nyssa, PKM Soesilo Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (3 …, 2021 | | 2021 |