| Round off the bargaining: The effects of offer roundness on willingness to accept D Yan, J Pena-Marin Journal of Consumer Research 44 (2), 381-395, 2017 | 62 | 2017 |
| Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits J Pena-Marin, R Bhargave Journal of Consumer Psychology 26 (3), 410-416, 2016 | 53 | 2016 |
| Disconfirming expectations: Incorrect imprecise (vs. precise) estimates increase source trustworthiness and consumer loyalty J Pena‐Marin, R Wu Journal of Consumer Psychology 29 (4), 623-641, 2019 | 18 | 2019 |
| Reliance on numerical precision: Compatibility between accuracy versus efficiency goals and numerical precision level influence attribute weighting in two‐stage decisions J Pena‐Marin, D Yan Journal of Consumer Psychology 31 (1), 22-36, 2021 | 13 | 2021 |
| Fear in the stock market: How COVID-19 affects preference for high-and low-priced stocks J Pena Marin, R Adaval, L Shen Journal of the Association for Consumer Research 6 (1), 2022 | 12 | 2022 |
| Numbers and units affect goal pursuit organization and motivation C Lembregts, J Pena‐Marin Journal of Consumer Psychology 31 (1), 37-54, 2021 | 10 | 2021 |
| Comparing estimates for decision-making: Numerical processing and preferences for underestimates versus overestimates. J Pena-Marin, R Bhargave Journal of Experimental Psychology: Applied 28 (1), 147, 2022 | 3 | 2022 |
| The Persuasiveness Power of Round Numbers: A Construal Level Theory Perspective J Pena-Marin, D Yan Advances in Consumer Research 43, 631-631, 2015 | 1 | 2015 |
| Reducing Expenses to Face the Future: The Role of Lay Theories About Wealth Creation in Retirement Allocations J Pena-Marin, M Isaac, SJ Blanchard Georgetown McDonough School of Business Research Paper Forthcoming, 2023 | | 2023 |
| How Quantitative Goals are Organized C Lembregts, J Pena-Marin Advances in Consumer Research 47, 730-732, 2019 | | 2019 |
| Placing Value on Place Value: Numerical Precision Influences the Weighting of Ascending Versus Descending Attributes J Pena-Marin, M S Isaac ACR North American Advances, 2019 | | 2019 |
| Perceiving Opportunities to Divide: How Expanded Vs. Contracted Units Influence Goal Pursuit Organization C Lembregts, J Pena-Marin ACR European Advances, 2018 | | 2018 |
| The Stability Heuristic: How Round Numbers Increase the Perception of How Long Product Characteristics Last J Pena-Marin, R Bhargave Advances in Consumer Research 43, 630-630, 2015 | | 2015 |
Rajesh BhargaveAssociate Professor of Marketing, Imperial College Business School在 imperial.ac.uk 的电子邮件经过验证
