Advertising: Stimulant or Suppressant of Online Word of Mouth J Feng, P Papatla Journal of Interactive Marketing, 2011 | 118 | 2011 |
Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry J Feng, P Papatla Journal of Interactive Marketing 26 (2), 2012 | 52 | 2012 |
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality J Feng, K Wang, L Peracchio Advances in Consumer Research 35, 616-623, 2008 | 36 | 2008 |
How product attributes and innovativeness affect the volume of electronic word of mouth? J Feng Journal of Marketing Development and Competitiveness 12 (4), 2018 | 3 | 2018 |
Reliability/quality, performance/design, innovativeness: Their different roles in generating buzz for automobile J Feng Journal of Strategic Innovation and Sustainability 14 (6), 2019 | 2 | 2019 |
A Review for the Influential Factors in eWOM Research J Yang, R Sarathy, J Feng Management Studies 3, 2015 | 2 | 2015 |
Why Consumers Talk: An Investigation of the Extrinsic Motivators of Electronic Word of Mouth J Feng, P Papatla Journal of Business Theory and Practice 2, 2014 | 1 | 2014 |
Online Opinions for Automobiles: A Dynamic Perspective J Feng Journal of Marketing Development and Competitiveness 16 (3), 2022 | | 2022 |
The Antecedents of Online Word-Of-Mouth J Feng International journal of trends in marketing management, 2015 | | 2015 |
Has the Stock Market Become More Efficient in the Long-Run? Evidence from U.S Corporations K Chen, J Feng, R Marcus Journal of Finance & Economics 3, 2015 | | 2015 |
Modeling Volume of Positive Online Reviews for Automobile J Feng, P Papatla American Marketing Association Summer Educator Conference Proceeding …, 2014 | | 2014 |