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Humberto Fuentes
Humberto Fuentes
Professor Consumer Behavior, Tecnológico de Monterrey
在 tec.mx 的电子邮件经过验证
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The role of intangible attributes of luxury brands for signaling status: A systematic literature review
H Fuentes, J Vera‐Martinez, D Kolbe
International Journal of Consumer Studies, 0
9
Sustainable behaviors and personality moderating the status goal and purchase intention relationship of luxury brands
J Vera-Martínez, H Fuentes, D Kolbe
Journal of Business Economics and Management 25 (2), 377–395-377–395, 2024
2024
Femvertising to Reach Women Consumers and Close the Gender Equality Gap in Latin America
CG Borquez, H Fuentes
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