| Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: A cue diagnosticity framework D Purohit, J Srivastava Journal of consumer psychology 10 (3), 123-134, 2001 | 552 | 2001 |
| Monopoly money: the effect of payment coupling and form on spending behavior. P Raghubir, J Srivastava Journal of experimental psychology: Applied 14 (3), 213, 2008 | 482 | 2008 |
| Effect of face value on product valuation in foreign currencies P Raghubir, J Srivastava Journal of Consumer Research 29 (3), 335-347, 2002 | 342 | 2002 |
| A consumer perspective on price-matching refund policies: Effect on price perceptions and search behavior J Srivastava, N Lurie Journal of Consumer Research 28 (2), 296-307, 2001 | 271 | 2001 |
| Partitioned presentation of multicomponent bundle prices: evaluation, choice and underlying processing effects D Chakravarti, R Krish, P Paul, J Srivastava Journal of Consumer Psychology 12 (3), 215-229, 2002 | 261 | 2002 |
| An experimental and theoretical analysis of price-matching refund policies S Jain, J Srivastava Journal of Marketing Research 37 (3), 351-362, 2000 | 216 | 2000 |
| When 2+ 2 is not the same as 1+ 3: Variations in price sensitivity across components of partitioned prices RW Hamilton, J Srivastava Journal of marketing research 45 (4), 450-461, 2008 | 214 | 2008 |
| The denomination effect P Raghubir, J Srivastava Journal of Consumer Research 36 (4), 701-713, 2009 | 193 | 2009 |
| Price-matching guarantees as signals of low store prices: survey and experimental evidence J Srivastava, NH Lurie Journal of Retailing 80 (2), 117-128, 2004 | 160 | 2004 |
| Coupling and decoupling of unfairness and anger in ultimatum bargaining J Srivastava, F Espinoza, A Fedorikhin Journal of Behavioral Decision Making 22 (5), 475-489, 2009 | 126 | 2009 |
| Price and margin negotiations in marketing channels: An experimental study of sequential bargaining under one-sided uncertainty and opportunity cost of delay J Srivastava, D Chakravarti, A Rapoport Marketing Science 19 (2), 163-184, 2000 | 114 | 2000 |
| The role of inferences in sequential bargaining with one-sided incomplete information: Some experimental evidence J Srivastava Organizational behavior and human decision processes 85 (1), 166-187, 2001 | 111 | 2001 |
| Auctions: Research opportunities in marketing D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, ... Marketing Letters 13, 281-296, 2002 | 100 | 2002 |
| Debiasing using decomposition: The case of memory-based credit card expense estimates J Srivastava, P Raghubir Journal of Consumer Psychology 12 (3), 253-264, 2002 | 98 | 2002 |
| Do ranks suffice? A comparison of alternative weighting approaches in value elicitation J Srivastava, T Connolly, LR Beach Organizational behavior and human decision processes 63 (1), 112-116, 1995 | 97 | 1995 |
| Free offer≠ cheap product: A selective accessibility account on the valuation of free offers MM Palmeira, J Srivastava Journal of Consumer Research 40 (4), 644-656, 2013 | 95 | 2013 |
| The effect of shipping fee structure on consumers’ online evaluations and choice NT Koukova, J Srivastava, M Steul-Fischer Journal of the Academy of Marketing Science 40, 759-770, 2012 | 88 | 2012 |
| Warranty as a signal of quality: The moderating effect of consumer knowledge on quality evaluations J Srivastava, A Mitra Marketing Letters 9, 327-336, 1998 | 78 | 1998 |
| Channel negotiations with information asymmetries: Contingent influences of communication and trustworthiness reputations J Srivastava, D Chakravarti Journal of Marketing Research 46 (4), 557-572, 2009 | 73 | 2009 |
| Price-matching guarantees and consumer evaluations of price information NH Lurie, J Srivastava Journal of Consumer Psychology 15 (2), 149-158, 2005 | 67 | 2005 |
