| The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors S Hudsona, L Huang, MS Roth, TJ Madden International Journal of Research in Marketing, 2016 | 1049 | 2016 |
| Social factors in user perceptions and responses to advertising in online social networking communities F Zeng, L Huang, W Dou Journal of interactive advertising 10 (1), 1-13, 2009 | 503 | 2009 |
| Motivated Forgetting of Identity-Linked Promotions Following Social Identity Threat AN Dalton, L Huang The Psychology of the Asian Consumer, 13-18, 2015 | 99* | 2015 |
| Motivated forgetting in response to social identity threat AN Dalton, L Huang Journal of Consumer Research 40 (6), 1017-1038, 2014 | 98 | 2014 |
| Anthropomorphism and consumer-brand relationships: a cross-cultural analysis MK Ghuman, L Huang, TJ Madden, MS Roth Strong brands, Strong Relationships, 135-148, 2015 | 19 | 2015 |
| Competition or spillover? Effects of platform-owner entry on provider commitment Y Chi, P Qing, YJ Jin, J Yu, MC Dong, L Huang Journal of Business Research 144 (May), 627-636, 2022 | 9 | 2022 |
| Excitement of Rentals L Huang, N Truong, J Argo Advances in Consumer Research, 2019 | 6* | 2019 |
| How humor reduces the impact of negative feedback on social media Y Yu, L Huang, P Qing, T Chen Journal of Interactive Marketing 57 (4), 601-613, 2022 | 5 | 2022 |
| Numbers not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions L Huang, Z Lu, P Rajagopal Journal of the Association for Consumer Research 7 (1), 2020 | 5 | 2020 |
| How video conferencing promotes preferences for self-enhancement products L Huang, L Pricer International Journal of Research in Marketing 41 (1), 93-112, 2024 | 3 | 2024 |
| Two Essays on Social Sharing Effects on Consumer Memories L Huang University of South Carolina, 2017 | 1 | 2017 |
| How Broadcasting vs. Narrowcasting on Social Media Affects Memories L Huang, F Zhang, A Ward | 1 | 2017 |
| Memory for Advertising: When do Consumers Remember and When do they Forget Social-Identity-Linked Ads? NA Dalton, R Duclos, L Huang Annual Conference of the Association for Consumer Research, Chicago, IL, 2013, 2013 | 1 | 2013 |
| Will users embrace advertising in online communities? A sociological perspective F Zeng, L Huang, H Zhang, W Dou, H Yang 2009 IEEE International Conference on Industrial Engineering and Engineering …, 2009 | 1 | 2009 |
| JCR_Anthro_Measured P Rajagopal OSF, 2023 | | 2023 |
| Renting: A Singles' Market? L Huang, PA Ghosh Advances in Consumer Research, 2019 | | 2019 |
| How Many Followers Do You Have? How Social Media Audiences Affect Consumer Memory L Huang, A Zheng, Frank, Ward Advances in Consumer Research, 2019 | | 2019 |
| Renting Alone? Relationship Status and Differential Appeal of Acquisition Modes L Huang, A Pocheptsova Advances in Consumer Research 45, 1034-1034, 2017 | | 2017 |
| Exploring Fling Relationships With Rented Products L Huang, N Truong, J Argo Advances in Consumer Research 45, 1034-1034, 2017 | | 2017 |
| Is Technology a Dangerous Dependency? the Effects of Anthropomorphism on Sharing Consumer Memories L Huang, P Rajagopal Advances in Consumer Research 45, 673-674, 2017 | | 2017 |
