Introducción al Marketing, teoría y práctica AB Casado-Díaz, R Sellers-Rubio Editorial Club Universitario (ECU), 2010 | 509* | 2010 |
Dirección de marketing: Teoría y práctica AB Casado-Díaz, R Sellers-Rubio Editorial Club Universitario (ECU), 2006 | 435* | 2006 |
The consumer’s reaction to delays in service AB Casado-Diaz, FJ Mas-Ruiz International Journal of Service Industry Management 13 (2), 118-140, 2002 | 239 | 2002 |
Effects of message appeal and service type in CSR communication strategies L Andreu, AB Casado-Díaz, AS Mattila Journal of Business Research 68 (7), 1488-1495, 2015 | 194 | 2015 |
Dirección comercial: los instrumentos del marketing J Parreño Selva, E Ruiz Conde, AB Casado Díaz J. Parreño Selva, E. Ruiz Conde, & AB Casado Díaz, Dirección Comercial: los …, 2008 | 164* | 2008 |
Linking tourism, retirement migration and social capital MA Casado-Díaz, AB Casado-Díaz, JM Casado-Díaz New Research Paradigms in Tourism Geography, 124-140, 2017 | 100 | 2017 |
The differentiated effects of CSR actions in the service industry AB Casado-Díaz, JL Nicolau-Gonzálbez, F Ruiz-Moreno, R Sellers-Rubio Journal of Services Marketing 28 (7), 558-565, 2014 | 95 | 2014 |
Explaining satisfaction in double deviation scenarios: the effects of anger and distributive justice AB Casado‐Díaz, FJ Más‐Ruiz, H Kasper International Journal of Bank Marketing 25 (5), 292-314, 2007 | 85 | 2007 |
Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions AB Casado-Díaz, L Andreu, SC Beckmann, C Miller Current Issues in Tourism 23 (4), 418-422, 2020 | 76 | 2020 |
Analyzing hotel efficiency from a regional perspective: The role of environmental determinants R Sellers-Rubio, AB Casado-Díaz International Journal of Hospitality Management 75, 75-85, 2018 | 75 | 2018 |
Explaining consumer complaining behaviour in double deviation scenarios: the banking services AB Casado-Diaz, JL Nicolau-Gonzalbez The Service Industries Journal 29 (12), 1659-1668, 2009 | 62 | 2009 |
University efficiency: complementariness versus trade‐off between teaching, research and administrative activities R Sellers‐Rubio, FJ Mas‐Ruiz, AB Casado‐Díaz Higher Education Quarterly 64 (4), 373-391, 2010 | 54 | 2010 |
Cruise tourism: The role of shore excursions in the overcrowding of cities S Navarro-Ruiz, AB Casado-Díaz, J Ivars-Baidal International Journal of Tourism Cities 6 (1), 197-214, 2019 | 53 | 2019 |
The harmful consequences of failed recoveries in the banking industry AB Casado-Díaz, JL Nicolau, FJ Mas-Ruiz International Journal of Bank Marketing 29 (1), 32-49, 2011 | 53 | 2011 |
Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category AB Casado-Díaz, S Navarro-Ruiz, JL Nicolau, J Ivars-Baidal Tourism Management 83, 104199, 2021 | 50 | 2021 |
The home exchange phenomenon in the sharing economy: a research agenda MA Casado-Diaz, AB Casado-Díaz, G Hoogendoorn Scandinavian Journal of Hospitality and Tourism 20 (3), 268-285, 2020 | 43 | 2020 |
Predictors of willingness to pay a price premium for hotels’ water-saving initiatives AB Casado-Díaz, R Sellers-Rubio, C Rodriguez-Sanchez, ... Journal of Travel & Tourism Marketing 37 (7), 773-784, 2020 | 42 | 2020 |
Aggregate consumer ratings and booking intention: the role of brand image AB Casado-Díaz, LM Pérez-Naranjo, R Sellers-Rubio Service Business 11 (3), 543-562, 2017 | 41 | 2017 |
Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination C Rodriguez–Sanchez, F Sancho-Esper, AB Casado-Diaz, ... Journal of Destination Marketing & Management 18, 100496, 2020 | 31 | 2020 |
Tourists' water conservation behavior in hotels: the role of gender AB Casado-Díaz, F Sancho-Esper, C Rodriguez-Sanchez, ... Gender and Tourism Sustainability, 63-83, 2023 | 25 | 2023 |