Bayesian statistics and marketing PE Rossi, GM Allenby Marketing Science 22 (3), 304-328, 2003 | 2337 | 2003 |
Marketing models of consumer heterogeneity GM Allenby, PE Rossi Journal of econometrics 89 (1-2), 57-78, 1998 | 1148 | 1998 |
The value of purchase history data in target marketing PE Rossi, RE McCulloch, GM Allenby Marketing Science 15 (4), 321-340, 1996 | 1018 | 1996 |
A choice model with conjunctive, disjunctive, and compensatory screening rules TJ Gilbride, GM Allenby Marketing Science 23 (3), 391-406, 2004 | 625 | 2004 |
Modeling consumer demand for variety J Kim, GM Allenby, PE Rossi Marketing Science 21 (3), 229-250, 2002 | 576 | 2002 |
Quality perceptions and asymmetric switching between brands GM Allenby, PE Rossi Marketing science 10 (3), 185-204, 1991 | 473 | 1991 |
Using extremes to design products and segment markets GM Allenby, JL Ginter Journal of marketing research 32 (4), 392-403, 1995 | 466 | 1995 |
On the heterogeneity of demand GM Allenby, N Arora, JL Ginter Journal of Marketing Research 35 (3), 384-389, 1998 | 425 | 1998 |
Modeling interdependent consumer preferences S Yang, GM Allenby Journal of Marketing Research 40 (3), 282-294, 2003 | 407 | 2003 |
Sentence-based text analysis for customer reviews J Büschken, GM Allenby Marketing Science 35 (6), 953-975, 2016 | 372 | 2016 |
Incorporating prior knowledge into the analysis of conjoint studies GM Allenby, N Arora, JL Ginter Journal of Marketing Research 32 (2), 152-162, 1995 | 366 | 1995 |
Modeling household purchase behavior with logistic normal regression GM Allenby, PJ Lenk Journal of the American Statistical Association 89 (428), 1218-1231, 1994 | 314 | 1994 |
A dynamic model of purchase timing with application to direct marketing GM Allenby, RP Leone, L Jen Journal of the American Statistical Association 94 (446), 365-374, 1999 | 286 | 1999 |
A Bayesian approach to estimating household parameters PE Rossi, GM Allenby Journal of Marketing Research 30 (2), 171-182, 1993 | 284 | 1993 |
A hierarchical Bayes model of primary and secondary demand N Arora, GM Allenby, JL Ginter Marketing Science 17 (1), 29-44, 1998 | 283 | 1998 |
Overcoming scale usage heterogeneity: A Bayesian hierarchical approach PE Rossi, Z Gilula, GM Allenby Journal of the American Statistical Association 96 (453), 20-31, 2001 | 276 | 2001 |
Multivariate analysis of multiple response data YD Edwards, GM Allenby Journal of Marketing research 40 (3), 321-334, 2003 | 272 | 2003 |
The effects of in-store displays and feature advertising on consideration sets GM Allenby, JL Ginter International Journal of Research in Marketing 12 (1), 67-80, 1995 | 243 | 1995 |
Hierarchical bayes models GM Allenby, PE Rossi The handbook of marketing research: Uses, misuses, and future advances, 418-440, 2006 | 212 | 2006 |
Measuring the influence of individual preference structures in group decision making N Arora, GM Allenby Journal of Marketing Research 36 (4), 476-487, 1999 | 206 | 1999 |