| Destination loyalty modeling of the global tourism CW Wu Journal of Business Research 69 (6), 2213-2219, 2016 | 278 | 2016 |
| Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market JH Wu, CW Wu, CT Lee, HJ Lee Journal of Business Research 68 (4), 829-833, 2015 | 210 | 2015 |
| The performance impact of social media in the chain store industry CW Wu Journal of business research 69 (11), 5310-5316, 2016 | 140 | 2016 |
| Antecedents of franchise strategy and performance CW Wu Journal of Business Research 68 (7), 1581-1588, 2015 | 130 | 2015 |
| Foreign tourists' intentions in visiting leisure farms CW Wu Journal of Business Research 68 (4), 757-762, 2015 | 82 | 2015 |
| The study of service innovation for digiservice on loyalty CW Wu Journal of Business Research 67 (5), 819-824, 2014 | 79 | 2014 |
| Global entrepreneurship and innovation in management CW Wu, KH Huarng Journal of Business Research 68 (4), 743-747, 2015 | 61 | 2015 |
| Global marketing strategy modeling of high tech products CW Wu Journal of Business Research 64 (11), 1229-1233, 2011 | 58 | 2011 |
| Global-innovation strategy modeling of biotechnology industry CW Wu Journal of Business Research 66 (10), 1994-1999, 2013 | 46 | 2013 |
| An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan CW Wu, JM Guaita Martínez, JM Martín Martín Psychology & Marketing 37 (9), 1185-1193, 2020 | 42 | 2020 |
| Facebook users' intentions in risk communication and food-safety issues CW Wu Journal of Business Research 68 (11), 2242-2247, 2015 | 42 | 2015 |
| Role of artificial intelligence in marketing strategies and performance CW Wu, A Monfort Psychology & Marketing 40 (3), 484-496, 2023 | 37 | 2023 |
| The empirical study of consumers' loyalty for display technology CH Lin, CW Wu, YH Cheng Journal of Business Research 68 (11), 2260-2265, 2015 | 37 | 2015 |
| The international marketing strategy modeling of leisure farm CW Wu Journal of Business Research 69 (4), 1345-1350, 2016 | 24 | 2016 |
| The impact of online customer satisfaction on the yahoo auction in Taiwan CW Wu, KH Huarng, S Fiegantara, PC Wu Service Business 6, 473-487, 2012 | 23 | 2012 |
| Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findings CW Wu Journal of Business Research 69 (6), 2061-2066, 2016 | 14 | 2016 |
| The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs) CW Wu, D Botella-Carrubi, C Blanco-González-Tejero Technological Forecasting and Social Change 200, 123142, 2024 | 5 | 2024 |
| An empirical study of marketing environment strategy and performance in the property market CW Wu University of Glasgow, 2003 | 2 | 2003 |
| The Impact of Virtual Reality and Augmented Reality Service Technologies on Consumer Purchase Intention for Fashion Brands CW Wu Preprints, 2023 | 1 | 2023 |
| The empirical study of city marketing strategies and performance CW Wu Global Marketing Conference, 1709-1709, 2016 | 1 | 2016 |
