Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities. Z Kádeková, M Holienčinová Communication Today 9 (2), 2018 | 329 | 2018 |
The importance of milk and dairy products consumption as a part of rational nutrition. Ľ Kubicová, K Predanocyová, Z Kádeková Slovak Journal of Food Sciences/Potravinarstvo 13 (1), 2019 | 34 | 2019 |
Leadership and motivation as important aspects of the international company’s corporate culture I Košičiarová, Z Kádeková, P Štarchoň Sustainability 13 (7), 3916, 2021 | 29 | 2021 |
CSR activities and their impact on brand value in food enterprises in Slovakia based on foreign participation Z Kádeková, R Savov, I Košičiarová, K Valaskova Sustainability 12 (12), 4856, 2020 | 27 | 2020 |
RETRO MARKETING-A POWER OF NOSTALGIA WHICH WORKS AMONG THE AUDIENCE. M Holotová, Z KÁDEKOVÁ, I KOŠIČIAROVÁ Communication Today 11 (2), 2020 | 22 | 2020 |
Trends in consumption of milk and dairy products in Slovakia after EU accession L Kubicova, K Kadekova, D Dobák Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki …, 2014 | 20 | 2014 |
Smart solution of traffic congestion through bike sharing system in a small city M Holienčinová, Z Kádeková, T Holota, Ľ Nagyová Mobile Networks and Applications 25, 868-875, 2020 | 18 | 2020 |
Comparison of the income development and the food demand elasticities of the private households in Slovakia Ľ Kubicová, Z Kádeková Agricultural economics 57 (8), 404-411, 2011 | 18 | 2011 |
Consumers purchasing preferences towards organic food in Slovakia Z Kádeková, R Récky, Ľ Nagyová, I Košičiarová, M Holienčinová | 17 | 2017 |
Food quality policy and labelling L Nagyová, E Horská, Z Kádeková Delhi business review 12 (1), 85-100, 2011 | 15 | 2011 |
Marketing strategy of the new product introduction on the market Z Kádeková, L Kubicova Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 78-90, 2011 | 13 | 2011 |
Income disparities and their impact on the level and development of food expenditures of households in Slovakia Ľ Nagyová, J Stávková, Z Kádeková Acta universitatis agriculturae et silviculturae mendelianae brunensis 61 (7 …, 2013 | 12 | 2013 |
PERCEPTION OF COMMERCIAL AND SOCIAL ADVERTISING BY GENERATION Y IN THE CZECH REPUBLIC. I Bulanda, Z Kádeková, I Košičiarová, V Vavrečka Economic & Managerial Spectrum/Ekonomicko-manažérske Spektrum 14 (2), 2020 | 11 | 2020 |
The impact of packaging on consumer behavior in the private label market–the case of Slovak consumers under 25 years of age Z Kádeková, I Košičiarová, V Vavřečka, M Džupina Innovative Marketing 16 (3), 62, 2020 | 11 | 2020 |
Factors affecting the demand for milk and dairy products in the Slovak Republic Ľ Kubicová, K Predanocyová, Z Kádeková Agris on-line Papers in Economics and Informatics 11 (4), 39-47, 2019 | 10 | 2019 |
The Income situation of the private households and its impact on the food consumption in the Slovak Republic Ľ Kubicová, Z Kádeková, Ľ Nagyová, J Stávková Acta Univ. Agric. Silvic. Mendelianae Brun 59 (7), 217-224, 2011 | 10 | 2011 |
Slovak customers demand for dairy products and milk: analysis of price and income relations L Kubicova, Z Kádeková, L Nagyova, P Rovny Маркетинг і менеджмент інновацій, 165-176, 2017 | 9 | 2017 |
Strategic marketing Ľ Kubicová, Z Kádeková Nitra: SUA in Nitra, 2017 | 9 | 2017 |
Revenue impact on the demand of Slovak households for meat and meat products Ľ Kubicová, Z Kádeková Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60 (2 …, 2012 | 9 | 2012 |
Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary I Košičiarová, Z Kádeková, M Džupina, Ľ Kubicová, M Dvořák Sustainability 12 (23), 9822, 2020 | 8 | 2020 |