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Zdenka Kadekova
Zdenka Kadekova
在 uniag.sk 的电子邮件经过验证
标题
引用次数
引用次数
年份
Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities.
Z Kádeková, M Holienčinová
Communication Today 9 (2), 2018
3292018
The importance of milk and dairy products consumption as a part of rational nutrition.
Ľ Kubicová, K Predanocyová, Z Kádeková
Slovak Journal of Food Sciences/Potravinarstvo 13 (1), 2019
342019
Leadership and motivation as important aspects of the international company’s corporate culture
I Košičiarová, Z Kádeková, P Štarchoň
Sustainability 13 (7), 3916, 2021
292021
CSR activities and their impact on brand value in food enterprises in Slovakia based on foreign participation
Z Kádeková, R Savov, I Košičiarová, K Valaskova
Sustainability 12 (12), 4856, 2020
272020
RETRO MARKETING-A POWER OF NOSTALGIA WHICH WORKS AMONG THE AUDIENCE.
M Holotová, Z KÁDEKOVÁ, I KOŠIČIAROVÁ
Communication Today 11 (2), 2020
222020
Trends in consumption of milk and dairy products in Slovakia after EU accession
L Kubicova, K Kadekova, D Dobák
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki …, 2014
202014
Smart solution of traffic congestion through bike sharing system in a small city
M Holienčinová, Z Kádeková, T Holota, Ľ Nagyová
Mobile Networks and Applications 25, 868-875, 2020
182020
Comparison of the income development and the food demand elasticities of the private households in Slovakia
Ľ Kubicová, Z Kádeková
Agricultural economics 57 (8), 404-411, 2011
182011
Consumers purchasing preferences towards organic food in Slovakia
Z Kádeková, R Récky, Ľ Nagyová, I Košičiarová, M Holienčinová
172017
Food quality policy and labelling
L Nagyová, E Horská, Z Kádeková
Delhi business review 12 (1), 85-100, 2011
152011
Marketing strategy of the new product introduction on the market
Z Kádeková, L Kubicova
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 78-90, 2011
132011
Income disparities and their impact on the level and development of food expenditures of households in Slovakia
Ľ Nagyová, J Stávková, Z Kádeková
Acta universitatis agriculturae et silviculturae mendelianae brunensis 61 (7 …, 2013
122013
PERCEPTION OF COMMERCIAL AND SOCIAL ADVERTISING BY GENERATION Y IN THE CZECH REPUBLIC.
I Bulanda, Z Kádeková, I Košičiarová, V Vavrečka
Economic & Managerial Spectrum/Ekonomicko-manažérske Spektrum 14 (2), 2020
112020
The impact of packaging on consumer behavior in the private label market–the case of Slovak consumers under 25 years of age
Z Kádeková, I Košičiarová, V Vavřečka, M Džupina
Innovative Marketing 16 (3), 62, 2020
112020
Factors affecting the demand for milk and dairy products in the Slovak Republic
Ľ Kubicová, K Predanocyová, Z Kádeková
Agris on-line Papers in Economics and Informatics 11 (4), 39-47, 2019
102019
The Income situation of the private households and its impact on the food consumption in the Slovak Republic
Ľ Kubicová, Z Kádeková, Ľ Nagyová, J Stávková
Acta Univ. Agric. Silvic. Mendelianae Brun 59 (7), 217-224, 2011
102011
Slovak customers demand for dairy products and milk: analysis of price and income relations
L Kubicova, Z Kádeková, L Nagyova, P Rovny
Маркетинг і менеджмент інновацій, 165-176, 2017
92017
Strategic marketing
Ľ Kubicová, Z Kádeková
Nitra: SUA in Nitra, 2017
92017
Revenue impact on the demand of Slovak households for meat and meat products
Ľ Kubicová, Z Kádeková
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60 (2 …, 2012
92012
Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary
I Košičiarová, Z Kádeková, M Džupina, Ľ Kubicová, M Dvořák
Sustainability 12 (23), 9822, 2020
82020
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