| Convergent designs in fine fashion: An evolutionary model for stylistic innovation R Cappetta, P Cillo, A Ponti Research Policy 35 (9), 1273-1290, 2006 | 245 | 2006 |
| Search styles in style searching: Exploring innovation strategies in fashion firms P Cillo, G Verona Long Range Planning 41 (6), 650-671, 2008 | 152 | 2008 |
| Fostering market knowledge use in innovation:: The role of internal brokers P Cillo European Management Journal 23 (4), 404-412, 2005 | 137 | 2005 |
| Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry P Cillo, LM De Luca, G Troilo Research Policy 39 (9), 1242-1252, 2010 | 130 | 2010 |
| How do financial constraints affect creativity? I Scopelliti, P Cillo, B Busacca, D Mazursky Journal of Product Innovation Management 31 (5), 880-893, 2014 | 87 | 2014 |
| Capacità creativa e innovazione. Un modello interpretativo resource-based S Vicari, P Cillo, G Verona Sinergie rivista di studi e ricerche, 2011 | 28 | 2011 |
| The new product portfolio innovativeness–stock returns relationship: The role of large individual investors’ culture P Cillo, DA Griffith, G Rubera Journal of Marketing 82 (6), 49-70, 2018 | 26 | 2018 |
| Innovazione e mercato P Cillo Carocci, 2004 | 19 | 2004 |
| Managing integrators where integration matters: insights from symbolic industries R Cappetta, P Cillo The International Journal of Human Resource Management, 19 (12), 2235-2251, 2008 | 18 | 2008 |
| Consumer-CEO interaction as catalyst for business model innovation in established firms P Cillo, RL Priem, G Verona, P Zanella Journal of Business Research 131, 241-253, 2021 | 14 | 2021 |
| Whatever you want, whatever you like: How incumbents respond to changes in market information regimes P Zanella, P Cillo, G Verona Strategic Management Journal 43 (7), 1258-1286, 2022 | 11 | 2022 |
| Product Innovation: Dall'idea al lancio del nuovo prodotto S Vicari, P Cillo, D Raccagni EGEA spa, 2013 | 10 | 2013 |
| The strategic organization of innovation: State of the art and emerging challenges P Cillo, G Verona Strategic Organization 20 (4), 743-756, 2022 | 8 | 2022 |
| The interlink between resources and capabilities: towards a theoretical frame for the development of dynamic capabilities P Cillo, G Verona, S Vicari International Journal of Learning and Intellectual Capital 4 (1-2), 111-131, 2007 | 8 | 2007 |
| Market learning capability and innovation. An explorative empirical study in the fashion industry P Cillo Proceedings of the 3rd International Congress Marketing Trends, Venice, 1-12, 2003 | 8 | 2003 |
| Trust-oriented marketing. La nuova frontiera del loyalty management nelle imprese commerciali. S Castaldo, P Cillo Economia & Management, 73-89, 2000 | 8 | 2000 |
| Il ruolo del senso di appartenenza nell’evoluzione dei distretti industriali: una proposta metodologica P Cillo, G Troilo Finanza Marketing e Produzione 1, 63-93, 2002 | 7 | 2002 |
| Le priorità del marketing management: una prospettiva europea B Busacca, P Cillo Mercati e competitività, 2005 | 6 | 2005 |
| Il marketing digitale P Cillo, G Verona Vicari S.(a cura di), Il management nell'era della connessione, Egea, Milano, 2001 | 6 | 2001 |
| La costruzione dell'identità di marca: il caso Diesel P Cillo, A Lanza Micro & Macro Marketing 9 (1), 129-146, 2000 | 6 | 2000 |
Gianmario VeronaBocconi University在 unibocconi.it 的电子邮件经过验证
