| Developing and validating measures of facets of customer-based brand equity RG Netemeyer, B Krishnan, C Pullig, G Wang, M Yagci, D Dean, J Ricks, ... Journal of business research 57 (2), 209-224, 2004 | 2232 | 2004 |
| Brand equity: is it more important in services? BC Krishnan, MD Hartline Journal of services marketing 15 (5), 328-342, 2001 | 527 | 2001 |
| Self-efficacy, competitiveness, and effort as antecedents of salesperson performance BC Krishnan, RG Netemeyer, JS Boles Journal of Personal Selling & Sales Management 22 (4), 285-295, 2002 | 386 | 2002 |
| How customers cope with service failure? A study of brand reputation and customer satisfaction AS Sengupta, MS Balaji, BC Krishnan Journal of business research 68 (3), 665-674, 2015 | 373 | 2015 |
| Extending the construct of consumer ethnocentrism: when foreign products are preferred J Gabrielle Klein, R Ettenson, BC Krishnan International Marketing Review 23 (3), 304-321, 2006 | 373 | 2006 |
| Circadian rhythms in olfactory responses of Drosophila melanogaster B Krishnan, SE Dryer, PE Hardin Nature 400 (6742), 375-378, 1999 | 363 | 1999 |
| A new role for cryptochrome in a Drosophila circadian oscillator B Krishnan, JD Levine, MKS Lynch, HB Dowse, P Funes, JC Hall, ... Nature 411 (6835), 313-317, 2001 | 288 | 2001 |
| Circadian clocks in antennal neurons are necessary and sufficient for olfaction rhythms in Drosophila S Tanoue, P Krishnan, B Krishnan, SE Dryer, PE Hardin Current Biology 14 (8), 638-649, 2004 | 248 | 2004 |
| Organizational stress, psychological strain, and work outcomes in six national contexts: a closer look at the moderating influences of coping styles and decision latitude RS Bhagat, B Krishnan, TA Nelson, KM Leonard, DL Ford, TK Billing Cross Cultural Management: An International Journal 17 (1), 10-29, 2010 | 149 | 2010 |
| Marketing na internet JN Sheth, A Eshghi, BC Krishnan, L Simonini | 122 | 2002 |
| Consumer evaluation of reference price advertisements: Effects of other brands’ prices and semantic cues A Biswas, C Pullig, BC Krishnan, S Burton Journal of Public Policy & Marketing 18 (1), 52-65, 1999 | 106 | 1999 |
| Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery MS Balaji, S Jha, AS Sengupta, BC Krishnan Journal of Business Research 86, 109-118, 2018 | 100 | 2018 |
| Long-Term Potentiation (LTP) in the Central Amygdala (CeA) Is Enhanced After Prolonged Withdrawal From Chronic Cocaine and Requires CRF1 Receptors Y Fu, S Pollandt, J Liu, B Krishnan, K Genzer, L Orozco-Cabal, ... Journal of neurophysiology 97 (1), 937-941, 2007 | 84 | 2007 |
| Work–family conflict and organisationally valued outcomes: The moderating role of decision latitude in five national contexts TK Billing, RS Bhagat, E Babakus, B Krishnan, DL Ford Jr, BN Srivastava, ... Applied Psychology 63 (1), 62-95, 2014 | 79 | 2014 |
| Effectiveness of exaggerated advertised reference prices: the role of decision time pressure BC Krishnan, S Dutta, S Jha Journal of retailing 89 (1), 105-113, 2013 | 79 | 2013 |
| How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: Evidence of the cue congruency effect N Das, A Guha, A Biswas, B Krishnan Marketing Letters 27, 295-308, 2016 | 77 | 2016 |
| Understanding the adoption of web-enabled transaction processing by small businesses. P Dembla, P Palvia, B Krishnan Journal of Electronic Commerce Research 8 (1), 2007 | 73 | 2007 |
| The consumer's expectation formation process over time JW Licata, G Chakraborty, BC Krishnan Journal of Services Marketing 22 (3), 176-187, 2008 | 62 | 2008 |
| Internet marketing JN Sheth, A Eshghi, BC Krishnan (No Title), 2001 | 60 | 2001 |
| Semantic cues in reference price advertisements: The moderating role of cue concreteness BC Krishnan, A Biswas, RG Netemeyer Journal of Retailing 82 (2), 95-104, 2006 | 57 | 2006 |
