Mine your own business: Market-structure surveillance through text mining O Netzer, R Feldman, J Goldenberg, M Fresko Marketing Science 31 (3), 521-543, 2012 | 959 | 2012 |
Uniting the tribes: Using text for marketing insight J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel Journal of marketing 84 (1), 1-25, 2020 | 625 | 2020 |
A hidden Markov model of customer relationship dynamics O Netzer, JM Lattin, V Srinivasan Marketing science 27 (2), 185-204, 2008 | 534 | 2008 |
MTurk character misrepresentation: Assessment and solutions K Sharpe Wessling, J Huber, O Netzer Journal of Consumer Research 44 (1), 211-230, 2017 | 404 | 2017 |
Alternative models for capturing the compromise effect R Kivetz, O Netzer, V Srinivasan Journal of marketing research 41 (3), 237-257, 2004 | 401 | 2004 |
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018 | 269 | 2018 |
When words sweat: Identifying signals for loan default in the text of loan applications O Netzer, A Lemaire, M Herzenstein Journal of Marketing Research 56 (6), 960-980, 2019 | 243 | 2019 |
The polarity of online reviews: Prevalence, drivers and implications V Schoenmüller, O Netzer, F Stahl Journal of Marketing Research 57 (5), 853-877, 2020 | 200* | 2020 |
Beyond conjoint analysis: Advances in preference measurement O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ... Marketing Letters 19, 337-354, 2008 | 190 | 2008 |
Using big data as a window into consumers’ psychology SC Matz, O Netzer Current opinion in behavioral sciences 18, 7-12, 2017 | 182 | 2017 |
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability R Montoya, O Netzer, K Jedidi Marketing Science 29 (5), 909-924, 2010 | 175 | 2010 |
Idea generation, creativity, and prototypicality O Toubia, O Netzer Marketing science 36 (1), 1-20, 2017 | 170 | 2017 |
The power of brand selfies J Hartmann, M Heitmann, C Schamp, O Netzer Journal of Marketing Research 58 (6), 1159-1177, 2021 | 165* | 2021 |
Adaptive self-explication of multiattribute preferences O Netzer, V Srinivasan Journal of Marketing Research 48 (1), 140-156, 2011 | 156 | 2011 |
Dynamic targeted pricing in B2B relationships JZ Zhang, O Netzer, A Ansari Marketing Science 33 (3), 317-337, 2014 | 151 | 2014 |
Extending compromise effect models to complex buying situations and other context effects R Kivetz, O Netzer, V Srinivasan Journal of Marketing Research 41 (3), 262-268, 2004 | 124 | 2004 |
Beyond the target customer: Social effects of customer relationship management campaigns E Ascarza, P Ebbes, O Netzer, M Danielson Journal of Marketing Research 54 (3), 347-363, 2017 | 120 | 2017 |
Capturing marketing information to fuel growth RY Du, O Netzer, DA Schweidel, D Mitra Journal of Marketing 85 (1), 163-183, 2021 | 106 | 2021 |
Extracting product comparisons from discussion boards R Feldman, M Fresko, J Goldenberg, O Netzer, L Ungar Seventh IEEE international conference on data mining (ICDM 2007), 469-474, 2007 | 95 | 2007 |
Complicating choice RY Schrift, O Netzer, R Kivetz Journal of Marketing Research 48 (2), 308-326, 2011 | 83 | 2011 |