| How to attract university applicants: exploring tertiary education advertising patterns in the Czech Republic D Gunina, L Komárková, V Přibyl Tertiary Education and Management 25, 349-366, 2019 | 8 | 2019 |
| Multi-Criteria Approach for Measuring Stakeholder Perception on the Impacts of Tourism Policy M Luštický, D Gunina, M Oberhel GLOBAL BUSINESS & FINANCE REVIEW 22 (3), 95-109, 2017 | 7 | 2017 |
| TV advertising reach: model for effective scheduling V Bína, D Gunina, T Kincl Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019 | 5 | 2019 |
| Usage of Colors in TV Commercials: Cross-Industry Analysis of Mass Media Communications D Gunina, T Kincl, S Suldova Communications-Scientific letters of the University of Zilina 19 (4), 64-71, 2017 | 4 | 2017 |
| Stakeholders perception towards tourism policy impacts M LUŠTICKÝ, M OBERHEL, D GUNINA XIX. MEZINÁRODNÍ KOLOKVIUM, 938, 2016 | 4 | 2016 |
| Negativní emocionální apely v reklamě: vizuální pozornost a vnímání T Petrová, M Novák, S Bažantová, D Gunina Západočeská univerzita v Plzni, 2020 | 2 | 2020 |
| STRATEGIC ADVERTISING MANAGEMENT: THE CASE OF THE TRANSPORTATION AND STORAGE MARKET IN THE CZECH REPUBLIC. D Gunina, V Bina, M Novak Komunikácie 20 (4), 2018 | 2 | 2018 |
| Advertising Market in Czech Republic: Media Proliferation Analysis D Gunina, T Kincl Logos Polytechnikos 8 (3), 27–43, 2017 | 2* | 2017 |
| Managerial Planning: How Scheduling Influences TV Advertising Effectiveness D Gunina, V Bína, T Kincl EMC REVIEW-ECONOMY AND MARKET COMMUNICATION REVIEW 16 (2), 2018 | 1 | 2018 |
| MASS MEDIA COMMUNICATION & COMPANIES’MARKET POSITION: THE CASE OF THE CZECH MORTGAGE MARKET1 D Gunina, M Novák, T Kincl, L Komárková Acta Oeconomica Pragensia 2018 (2), 41-55, 2018 | 1 | 2018 |
| CSR Did Not Take Place: An Empirical Study Exploring Consumers Trapped in Paradoxes K Šimůnková, T Kincl, D Gunina Corporate Reputation Review, 1-15, 2024 | | 2024 |
| Social media management: Choose measures of success on Instagram D Gunina Review of Socio-Economic Perspectives 8 (4), 1-16, 2023 | | 2023 |
| Advertising Management: Scheduling and Strike of the Pandemic Situation M Novák, D Gunina, L Komárková Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| Erotski sadržaji u oglašavanju: vizualna pažnja i percepcija primjerenosti S Bažantová, E Štiková, M Novák, D Gunina Medijske studije 12 (24), 21-39, 2021 | | 2021 |
| Erotic appeals in advertising: visual attention and perceived appropriateness S Bažantová, E Štiková, M Novák, D Gunina Media Studies 12 (24), 21-39, 2021 | | 2021 |
| MEDIA BEHAVIOUR OF PRESCHOOL CHILDREN: TV AND TV ADVERTISING VIEWING K Zumrová, D Gunina, M Novák EMC REVIEW-ECONOMY AND MARKET COMMUNICATION REVIEW 20 (2), 530-541, 2020 | | 2020 |
| Advertising Management and Companies’ Financial Performance: the Czech Insurance Market D Gunina, T Kincl, L Komárková ECMLG 2018 14th European Conference on Management, Leadership and Governance, 84, 2018 | | 2018 |
Tomáš KinclUniversity of Economics, Prague/The Prague University of Economics and Business (VŠE)在 vse.cz 的电子邮件经过验证
