| Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising BW Wojdynski, NJ Evans Journal of Advertising 45 (2), 157-168, 2016 | 805 | 2016 |
| The deceptiveness of sponsored news articles: How readers recognize and perceive native advertising BW Wojdynski American Behavioral Scientist 60 (12), 1475-1491, 2016 | 257 | 2016 |
| Tracking users' visual attention and responses to personalized advertising based on task cognitive demand H Bang, BW Wojdynski Computers in Human Behavior 55, 867-876, 2016 | 212 | 2016 |
| The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats BW Wojdynski, NJ Evans International Journal of Advertising 39 (1), 4-31, 2020 | 168 | 2020 |
| The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers MA Amazeen, BW Wojdynski Journalism 21 (12), 1965-1984, 2020 | 160 | 2020 |
| Native advertising: Engagement, deception, and implications for theory BW Wojdynski The new advertising: Branding, content and consumer relationships in a data …, 2016 | 148 | 2016 |
| Native advertising and the future of mass communication BW Wojdynski, GJ Golan American Behavioral Scientist 60 (12), 1403-1407, 2016 | 146 | 2016 |
| Measuring Sponsorship Transparency in the Age of Native Advertising BW Wojdynski, NJ Evans, MG Hoy Journal of Consumer Affairs 52 (1), 115-137, 2018 | 143 | 2018 |
| Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts MA Amazeen, BW Wojdynski Mass Communication and Society 22 (2), 222-247, 2019 | 114 | 2019 |
| How sponsorship transparency mitigates negative effects of advertising recognition NJ Evans, BW Wojdynski, M Grubbs Hoy International Journal of Advertising 38 (3), 364-382, 2019 | 102 | 2019 |
| Building a better native advertising disclosure BW Wojdynski, H Bang, K Keib, BN Jefferson, D Choi, JL Malson Journal of Interactive Advertising 17 (2), 150-161, 2017 | 89 | 2017 |
| How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content D Choi, H Bang, BW Wojdynski, YI Lee, KM Keib Journal of Interactive Marketing 42, 18-31, 2018 | 87 | 2018 |
| Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news K Keib, C Espina, YI Lee, BW Wojdynski, D Choi, H Bang Media Psychology 21 (2), 202-221, 2018 | 85 | 2018 |
| Distraction effects of contextual advertising on online news processing: an eye-tracking study BW Wojdynski, H Bang Behaviour & Information Technology 35 (8), 654-664, 2016 | 69 | 2016 |
| Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned GJ Nowak, NJ Evans, BW Wojdynski, SJG Ahn, ME Len-Rios, K Carera, ... Vaccine 38 (5), 1225-1233, 2020 | 61 | 2020 |
| How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism H Bang, D Choi, BW Wojdynski, YI Lee International Journal of Advertising 38 (8), 1116-1138, 2019 | 40 | 2019 |
| The three dimensions of website navigability: Explication and effects BW Wojdynski, S Kalyanaraman Journal of the Association for Information Science and Technology 67 (2 …, 2016 | 38 | 2016 |
| Effects of “meaningful” entertainment on altruistic behavior: Investigating potential mediators E Bailey, BW Wojdynski Journal of Broadcasting & Electronic Media 59 (4), 603-619, 2015 | 36 | 2015 |
| Vertical and or versus? Horizontal communities: Need for orientation, media use and agenda melding D Weaver, B Wojdynski, R McKeever, D Shaw Proceedings of the Annual Convention of the World Association for Public …, 2010 | 36 | 2010 |
| Moody news: The impact of collective emotion ratings on online news consumers’ attitudes, memory, and behavioral intentions JG Myrick, BW Wojdynski New Media & Society 18 (11), 2576-2594, 2016 | 31 | 2016 |
Nathaniel J. EvansAssociate Professor, Department of Advertising and Public Relations, College of Journalism and Mass在 uga.edu 的电子邮件经过验证
