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Harsha Gangadharbatla
Harsha Gangadharbatla
Professor, CU-Boulder
在 colorado.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Facebook me: Collective self-esteem, need to belong, and internet self-efficacy as predictors of the iGeneration’s attitudes toward social networking sites
H Gangadharbatla
Journal of interactive advertising 8 (2), 5-15, 2008
9452008
Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions
G Nyilasy, H Gangadharbatla, A Paladino
Journal of business ethics 125, 693-707, 2014
7782014
Facebook versus television: advertising value perceptions among females
K Logan, LF Bright, H Gangadharbatla
Journal of Research in Interactive Marketing 6 (3), 164-179, 2012
4242012
Novelty effects in augmented reality advertising environments: The influence of exposure time and self-efficacy
T Hopp, H Gangadharbatla
Journal of Current Issues & Research in Advertising 37 (2), 113-130, 2016
1362016
Organizational virtual communities: Exploring motivations behind online panel participation
T Daugherty, WN Lee, H Gangadharbatla, K Kim, S Outhavong
Journal of Computer-Mediated Communication 10 (4), JCMC10414, 2005
892005
The role of AI attribution knowledge in the evaluation of artwork
H Gangadharbatla
Empirical Studies of the Arts 40 (2), 125-142, 2022
732022
Social Media and news gathering: tapping into the millennial mindset
H Gangadharbatla, LF Bright, K Logan
Tarleton State University, 2014
732014
Psychophysiological responses to background brand placements in video games
H Gangadharbatla, S Bradley, W Wise
Journal of Advertising 42 (2-3), 251-263, 2013
712013
Greenwashing: A consumer perspective
G Nyilasy, H Gangadharbatla, A Paladino
Economics & Sociology 5 (2), 116, 2012
502012
Advertising versus product placements: How consumers assess the value of each
H Gangadharbatla, T Daugherty
Journal of Current Issues & Research in Advertising 34 (1), 21-38, 2013
432013
eCRM: Understanding internet confidence and the implications for customer relationship management
T Daugherty, M Eastin, H Gangadharbatla
Advances in electronic marketing, 67-83, 2005
422005
A comparison of consumers' responses to traditional advertising and product placement strategies: implications for advertisers
T Daugherty
422005
Antecedents and consequences of binge-watching for college students
H Gangadharbatla, C Ackerman, A Bamford
First Monday, 2019
372019
Examination of the factors that influence the technological adoption intentions of tomorrow’s new media producers: A longitudinal exploration
T Hopp, H Gangadharbatla
Computers in Human behavior 55, 1117-1124, 2016
352016
Individual differences in social networking site adoption
H Gangadharbatla
Social Computing: Concepts, Methodologies, Tools, and Applications, 1569-1586, 2010
352010
What’s changed? Does beer advertising affect consumption in the United States?
GB Wilcox, H Gangadharbatla
International Journal of Advertising 25 (1), 35-50, 2006
352006
Social media and advertising theory
H Gangadharbatla
Advertising theory, 363-381, 2019
342019
Covid-19 and advertising: The case for a paradigm shift
H Gangadharbatla
Journal of Current Issues & Research in Advertising 42 (1), 1-18, 2021
332021
Biohacking: An exploratory study to understand the factors influencing the adoption of embedded technologies within the human body
H Gangadharbatla
Heliyon 6 (5), 2020
302020
A comparison of in-game brand placement for active versus passive players
H Gangadharbatla
Journal of Interactive Advertising 16 (2), 117-132, 2016
292016
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