| Models of consumer satisfaction formation: An extension DK Tse, PC Wilton Journal of marketing research 25 (2), 204-212, 1988 | 5317 | 1988 |
| The effects of strategic orientations on technology-and market-based breakthrough innovations KZ Zhou, CK Yim, DK Tse Journal of marketing 69 (2), 42-60, 2005 | 2635 | 2005 |
| The hierarchical model of market entry modes Y Pan, DK Tse Journal of international business studies 31 (4), 535-554, 2000 | 1269 | 2000 |
| When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides FF Gu, K Hung, DK Tse Journal of marketing 72 (4), 12-28, 2008 | 950 | 2008 |
| Does culture matter? A cross-cultural study of executives’ choice, decisiveness, and risk adjustment in international marketing DK Tse, K Lee, I Vertinsky, DA Wehrung Journal of marketing 52 (4), 81-95, 1988 | 907 | 1988 |
| Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan DK Tse, RW Belk, N Zhou Journal of consumer research 15 (4), 457-472, 1989 | 875 | 1989 |
| China's transition and its implications for international business J Child, DK Tse Journal of international business studies 32 (1), 5-21, 2001 | 853 | 2001 |
| Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services CK Yim, DK Tse, KW Chan Journal of marketing research 45 (6), 741-756, 2008 | 815 | 2008 |
| Principles of marketing: an Asian perspective P Kotler, G Armstrong, SH Ang, CT Leong, Siew Meng, Tan, DK Tse Pearson/Prentice-Hall, 2012 | 802 | 2012 |
| What to tell consumers in waits of different lengths: An integrative model of service evaluation MK Hui, DK Tse Journal of marketing 60 (2), 81-90, 1996 | 752 | 1996 |
| An experiment on the salience of country-of-origin in the era of global brands DK Tse, GJ Gorn Journal of International Marketing 1 (1), 57-76, 1993 | 655 | 1993 |
| How MNCs choose entry modes and form alliances: The China experience DK Tse, Y Pan, KY Au Journal of international business studies 28 (4), 779-805, 1997 | 548 | 1997 |
| Small details that make big differences: a radical approach to consumption experience as a firm's differentiating strategy RN Bolton, A Gustafsson, J McColl-Kennedy, NJ Sirianni, DK Tse Journal of Service Management 25 (2), 253-274, 2014 | 535 | 2014 |
| Cultural differences in conducting intra-and inter-cultural negotiations: A Sino-Canadian comparison DK Tse, J Francis, J Walls Journal of international business studies 25 (3), 537-555, 1994 | 449 | 1994 |
| The impact of order and mode of market entry on profitability and market share Y Pan, S Li, DK Tse Journal of International Business Studies 30 (1), 81-103, 1999 | 432 | 1999 |
| Working with rivals: The impact of competitor alliances on financial performance X Luo, A Rindfleisch, DK Tse Journal of marketing research 44 (1), 73-83, 2007 | 422 | 2007 |
| Market liberalization and firm performance during China's economic transition SH Park, S Li, DK Tse Journal of International Business Studies 37 (1), 127-147, 2006 | 374 | 2006 |
| Changing media consumption in a new home: Acculturation patterns among Hong Kong immigrants to Canada WN Lee, DK Tse Journal of Advertising 23 (1), 57-70, 1994 | 373 | 1994 |
| Consumer satisfaction as a process DK Tse, FM Nicosia, PC Wilton Psychology & Marketing 7 (3), 177-193, 1990 | 322 | 1990 |
| Adaptation of international marketing strategy components, competitive advantage, and firm performance: a study of Hong Kong exporters G Albaum, DK Tse Journal of international marketing 9 (4), 59-81, 2001 | 286 | 2001 |
