The influence of religion on attitudes towards the advertising of controversial products KS Fam, DS Waller, BZ Erdogan European Journal of Marketing 38 (5/6), 537-555, 2004 | 981 | 2004 |
Designing and Managing a Research Project: A Business Student's Guide MJ Polonsky, DS Waller California: SAGE. ISBN-13, 2014 | 555* | 2014 |
Advertising Of Controversial Products: A Cross-Cultural Study DS Waller, KS Fam, BZ Erdogan Journal of Consumer Marketing 22 (1), 6-13, 2005 | 272 | 2005 |
Attitudes towards offensive advertising: an Australian study DS Waller Journal of Consumer Marketing 16 (3), 288-294, 1999 | 258 | 1999 |
Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages GF Kerr, K Mortimer, SJ Dickinson-Delaporte, DS Waller European Journal of Marketing 46 (3/4), 387-405, 2012 | 199 | 2012 |
Measuring consumer vanity: A cross‐cultural validation PZ Wang, DS Waller Psychology & Marketing 23 (8), 665-687, 2006 | 167 | 2006 |
Advertising controversial products in the Asia Pacific: what makes them offensive? KS Fam, DS Waller Journal of business ethics 48, 237-250, 2003 | 158 | 2003 |
Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports DS Waller, R Lanis Journal of Advertising 38 (1), 109-122, 2009 | 153 | 2009 |
Cultural values and advertising in Malaysia: views from the industry DS Waller, K Shyan Fam Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000 | 148 | 2000 |
A proposed response model for controversial advertising DS Waller Journal of promotion management 11 (2-3), 3-15, 2006 | 131 | 2006 |
Does ownership type matter for innovation? Evidence from China LA Jiang, DS Waller, S Cai Journal of Business Research 66 (12), 2473-2478, 2013 | 103 | 2013 |
Marketing G Elliott, S Rundle-Thiele, D Waller, E Bentrott, S Hatton-Jones, P Jeans, ... John Wiley & Sons, 2023 | 97 | 2023 |
What s-commerce implies? Repurchase intention and its antecedents XJ Lim, JH Cheah, DS Waller, H Ting, SI Ng Marketing Intelligence & Planning 38 (6), 760-776, 2020 | 95 | 2020 |
Developing an account‐management lifecycle for advertising agency‐client relationships DS Waller Marketing Intelligence & Planning 22 (1), 95-112, 2004 | 94 | 2004 |
Price image and the sugrophobia effect on luxury retail purchase intention JH Cheah, DS Waller, P Thaichon, H Ting, XJ Lim Journal of Retailing and Consumer Services 57, 102188, 2020 | 90 | 2020 |
What factors make controversial advertising offensive?: A preliminary study DS Waller ANZC A04 conference, 1-10, 2004 | 73 | 2004 |
Agency–client relationship factors across life-cycle stages KS Fam, DS Waller Journal of Relationship Marketing 7 (2), 217-236, 2008 | 69 | 2008 |
Does winning advertising awards pay?: The Australian experience MJ Polonsky, DS Waller Journal of Advertising Research 35 (1), 25-25, 1995 | 65 | 1995 |
Controversial product advertising in China: perceptions of three generational cohorts KS Fam, DS Waller, FS Ong, Z Yang Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008 | 63 | 2008 |
Marketing: Core concepts and applications WM Pride, G Elliott, S Rundle-Thiele, D Waller, A Paladino, OC Ferrell John Wiley & Sons, 2006 | 61 | 2006 |