| Love for luxury, preference for counterfeits–A qualitative study in counterfeit luxury consumption in China L Jiang, V Cova International journal of marketing studies 4 (6), 2012 | 183* | 2012 |
| Heterogeneity of luxury value perception: a generational comparison in China L Jiang, J Shan International Marketing Review 35 (3), 458-474, 2018 | 62 | 2018 |
| Counterfeits or Shanzhai? The role of face and brand consciousness in luxury copycat consumption L Jiang, J Shan Psychological reports 119 (1), 181-199, 2016 | 57 | 2016 |
| How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model J Shan, L Jiang, AP Cui, Y Wang, Y Ivzhenko International Journal of Consumer Studies, 2021 | 47 | 2021 |
| A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption J Shan, L Jiang, AP Cui Journal of Business Research 134, 59-69, 2021 | 37 | 2021 |
| The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA L Jiang, H Gao, LH Shi Journal of Marketing Management, 1-31, 2021 | 32 | 2021 |
| Genuine brands or high quality counterfeits: An investigation of luxury consumption in China L Jiang, J Shan Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018 | 30 | 2018 |
| Who is the real fan for luxury? Generational differences in China J Shan, L Jiang, WX Wei Social Behavior and Personality: an international journal 44 (6), 953-963, 2016 | 17 | 2016 |
| The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care? L Jiang, AP Cui, J Shan European Journal of Marketing, 2023 | 12 | 2023 |
| Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences? L Jiang, AP Cui, J Shan International Marketing Review, 2021 | 12 | 2021 |
| Call for copy-the culture of counterfeit in China L Jiang | 10 | 2014 |
| Value-Based Drivers For Luxury Counterfeit Consumption: An Empirical Study L Jiang, V Cova, R Huaman 2013 年 JMS 第十届中国营销科学学术年会暨博士生论坛, 1-19, 2013 | | 2013 |
| L’usage du type de contrefaçon en Chine–Le cas de produit de luxe L JIANG, V COVA International Conference" Luxury and Counterfeiting"-June 9, 10th, 2011 | | 2011 |
| An Investigation of Online Video Patch Advertisement Strategy in China Y Lv, L Jiang Journal of Chinese Economics 4 (1), 0 | | |
| Inside Asia’s love affair with counterfeit-a framework of counterfeit luxury consumption value in China L Jiang, V Cova, J Shan | | |
| Investigation into Chinese consumers’ interpersonal and personal aspects L Jiang, V Cova | | |
