| The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter XY Leung, B Bai, KA Stahura Journal of Hospitality & Tourism Research 39 (2), 147-169, 2015 | 522 | 2015 |
| Bibliometrics of social media research: A co-citation and co-word analysis XY Leung, J Sun, B Bai International Journal of Hospitality Management 66, 35-45, 2017 | 516 | 2017 |
| How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention XY Leung, B Bai Journal of Travel & Tourism Marketing 30 (1-2), 58-77, 2013 | 267 | 2013 |
| Framing the sharing economy: Toward a sustainable ecosystem XY Leung, L Xue, H Wen Tourism Management 71, 44-53, 2019 | 224 | 2019 |
| A social network analysis of overseas tourist movement patterns in Beijing: The impact of the Olympic Games XY Leung, F Wang, B Wu, B Bai, KA Stahura, Z Xie International Journal of Tourism Research 14 (5), 469-484, 2012 | 200 | 2012 |
| Hotel social media marketing: a study on message strategy and its effectiveness XY Leung, B Bai, M Erdem Journal of Hospitality and Tourism Technology 8 (2), 239-255, 2017 | 162 | 2017 |
| Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories R Cai, XY Leung International journal of hospitality management 91, 102677, 2020 | 127 | 2020 |
| A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry XY Leung, J Lyu, B Bai International Journal of Hospitality Management 88, 102391, 2020 | 127 | 2020 |
| Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions H Wen, XY Leung Tourism Management 83, 104250, 2021 | 124 | 2021 |
| Tourism competitiveness of Asia Pacific destinations XY Leung, S Baloglu Tourism Analysis 18 (4), 371-384, 2013 | 117 | 2013 |
| Chatbot usage in restaurant takeout orders: A comparison study of three ordering methods XY Leung, H Wen Journal of Hospitality and Tourism Management 45, 377-386, 2020 | 97 | 2020 |
| Thematic framework of social media research: state of the art XY Leung, J Sun, B Bai Tourism Review 74 (3), 517-531, 2019 | 90 | 2019 |
| Internet marketing research in hospitality and tourism: a review and journal preferences XY Leung, L Xue, B Bai International Journal of Contemporary Hospitality Management 27 (7), 1556-1572, 2015 | 79 | 2015 |
| Frame analysis on golden week policy reform in China B Wu, L Xue, AM Morrison, XY Leung Annals of Tourism Research 39 (2), 842-862, 2012 | 75 | 2012 |
| Is a picture really worth a thousand words? An experiment on hotel Facebook message effectiveness X Leung, S Tanford, L Jiang Journal of Hospitality and Tourism Technology 8 (1), 19-38, 2017 | 74 | 2017 |
| How do destination Facebook pages work? An extended TPB model of fans’ visit intention XY Leung, L Jiang Journal of Hospitality and Tourism Technology 9 (3), 397-416, 2018 | 71 | 2018 |
| Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions H Wen, X Leung, Y Pongtornphurt Journal of Hospitality and Tourism Management 43, 71-79, 2020 | 64 | 2020 |
| Technology-enabled service evolution in tourism: a perspective article XY Leung Tourism Review, 2019 | 63 | 2019 |
| A better last-minute hotel deal via app? Cross-channel price disparities between HotelTonight and OTAs Y Yang, XY Leung Tourism Management 68, 198-209, 2018 | 63 | 2018 |
| Hotel Facebook marketing: an integrated model XY Leung, S Baloglu Worldwide Hospitality and Tourism Themes 7 (3), 266-282, 2015 | 63 | 2015 |
