| Reverse logistics, stakeholders' influence, organizational slack, and managers' posture MJ Álvarez-Gil, P Berrone, FJ Husillos, N Lado Journal of business research 60 (5), 463-473, 2007 | 373 | 2007 |
| Market orientation and business economic performance: A mediated model A Maydeu‐Olivares, N Lado international journal of service industry management 14 (3), 284-309, 2003 | 299 | 2003 |
| Measuring market orientation in several populations: A structural equations model N Lado, A Maydeu‐Olivares, J Rivera European journal of marketing 32 (1/2), 23-39, 1998 | 249 | 1998 |
| Exploring the link between market orientation and innovation in the European and US insurance markets N Lado, A Maydeu‐Olivares International marketing review 18 (2), 130-145, 2001 | 238 | 2001 |
| Identifying successful marketing strategies by export regional destination N Lado, E Martínez‐Ros, A Valenzuela International marketing review 21 (6), 573-597, 2004 | 170 | 2004 |
| Behavioural loyalty towards store brands JM Labeaga, N Lado, M Martos Journal of Retailing and consumer services 14 (5), 347-356, 2007 | 159 | 2007 |
| Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z J Romero, N Lado International Journal of Contemporary Hospitality Management 33 (11), 4057-4078, 2021 | 125 | 2021 |
| Financial service firms’ entry‐mode choice and cultural diversity: Spanish companies in Latin America M José Álavarez‐Gil, C Cardone‐Riportella, N Lado‐Cousté, ... International Journal of Bank Marketing 21 (3), 109-121, 2003 | 71* | 2003 |
| Current marketing practices and market orientation in the context of an emerging economy: the case of Uruguay N Lado, LC Duque, D Alvarez Bassi Journal of Small Business Management 51 (4), 602-616, 2013 | 49 | 2013 |
| Cross‐cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory LC Duque, N Lado International Marketing Review 27 (6), 676-693, 2010 | 49 | 2010 |
| Casos prácticos de marketing JJ Lambin, N Lado, J Rivera, A Mollá McGraw-Hill, 1995 | 46 | 1995 |
| the power of a package product claims drive purchase decisions EMR N Lado Cousté, M Martos-Partal journal of advertising research 52 (3), 364-375, 2012 | 45 | 2012 |
| Detangling consumer attitudes to better explain co-branding success HC Ho, N Lado, P Rivera-Torres Journal of Product & Brand Management 26 (7), 704-721, 2017 | 44 | 2017 |
| La tipología de estrategias de Miles y Snow: un estudio aplicando una escala multi-ítem N Lado Revista Europea de Dirección y Economía de la Empresa 6 (2), 33-44, 1997 | 40 | 1997 |
| Tipos estratégicos, orientación al mercado y resultados N Lado DoctoralThesis, Univ. Autónoma de Madrid, 1995 | 37 | 1995 |
| Measurement and effects of teaching quality: an empirical model applied to masters programs C Cardone Riportella, N Lado Cousté, P Rivera Torres Nº.: Workings Paper. Bussiness Economics 2001-10, 2001 | 36 | 2001 |
| The relative effects of client-following and market-seeking strategies in the internationalisation process of financial-service companies: A comparison of Spanish and Finnish … C Cardone-Riportella, MJ Alvaréz-Gil, N Lado-Cousté, V Sasi International Journal of Management 20 (3), 384, 2003 | 32 | 2003 |
| SMORE: Towards a semantic modeling for knowledge representation on social media N Villanueva, D., Gonzalez I, López, J. L, Lado Science of Computer Programming, 2015 | 29* | 2015 |
| El nivel de la orientación al mercado en las empresas aseguradoras en España y en el resto de Europa: un estudio comparativo N Lado, MÁ Martínez Martínez ESIC. Escuela Superior de Gestión comercial y Marketing, 1998 | 23 | 1998 |
| Los valores materiales en el comportamiento del consumidor: un estudio exploratorio de los jóvenes N Lado, ML Villanueva Orbaiz ESIC. Escuela Superior de Gestión comercial y Marketing, 1998 | 19 | 1998 |
