| Effects of religiosity on consumer attitudes toward Islamic banking in Egypt, International Journal of Bank Marketing EAEB Abou-Youssef, M. Kortam, W. Abou Aish International Journal of Bank Marketing 33 (6), 786 - 807, 2015 | 345 | 2015 |
| The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market S Karem Kolkailah, E Abou Aish, N El‐Bassiouny International Journal of consumer studies 36 (4), 369-384, 2012 | 120 | 2012 |
| Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny Journal of American Science 7 (8), 728-741, 2011 | 111 | 2011 |
| A cross-cultural perspective on the role of branding in financial services: The Small Business Market EM Abou Aish, CT Ennew, SA McKechnie Journal of Marketing Management 19 (9-10), 1021-1042, 2003 | 59 | 2003 |
| The importance of character education for tweens as consumers N El-Bassiouny, A Taher, EM Abou-Aish Journal of Research in Character Education 6 (2), 1-22, 2008 | 39 | 2008 |
| An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: The case of Egypt N El‐Bassiouny, A Taher, E Abou‐Aish Young Consumers 12 (2), 159-170, 2011 | 35 | 2011 |
| The role of sports marketing in attracting audiences towards less popular sports D Sedky, W Kortam, E AbouAish Journal of Humanities and Applied Social Sciences 4 (2), 113-131, 2022 | 34 | 2022 |
| Fans behave as buyers? Assimilate fan-based and team-based drivers of fan engagement D Fathy, MH Elsharnouby, E AbouAish Journal of Research in Interactive Marketing 16 (3), 329-345, 2022 | 23 | 2022 |
| Using agency theory in understanding switching behavior in B2B service industries “I” EM Abou Aish, WA Kortam, SS Hassan The German University in Cairo, Faculty of Management Technology Working Papers, 2008 | 23 | 2008 |
| The mystique of macro‐boycotting behaviour: a conceptual framework EA Aish, S McKechnie, I Abosag, S Hassan International Journal of Consumer Studies 37 (2), 165-171, 2013 | 20 | 2013 |
| The impact of strategic vs. tactical cause-related marketing on switching intention SO Hassan, EM AbouAish International Review on Public and Nonprofit Marketing 15, 253-314, 2018 | 16 | 2018 |
| Deception in advertising revisited: antecedents and differences in perception across consumer groups E Fathy, D. Elsharnouby, T. AbouAish International Journal of Business and Emerging Markets 8 (4), 403-425, 2016 | 11 | 2016 |
| Macro-boycotting behavior drives: The Egyptian case E Abou-Aish, S Hassan, I Abosag Proceedings of the Academy of Marketing Annual Conference, Dublin Institute …, 2005 | 11 | 2005 |
| A cross-national analysis of bank selection decision and implications for positioning EM Abou Aish University of Nottingham, 2001 | 10 | 2001 |
| The role of brand and fan personalities in building fan-brand relationships M Mosaad, E AbouAish, MH Elsharnouby International Journal of Customer Relationship Marketing and Management …, 2022 | 7 | 2022 |
| An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt M Abou-Youssef, N El-Bassiouny, W Kortam, EA Aish African Journal of Business and Economic Research 7 (1), 47-63, 2012 | 5 | 2012 |
| Demographic Differences in Consumer Perception of Deception in Advertising" The Egyptian Case D Fathy, E AbouAish, T El-Sharnouby Conference: Academy of Marketing, At Bournemouth, 1-8, 2014 | 4 | 2014 |
| Understanding the Egyptian consumers' perception of deception in advertising:" Developing Research Propositions." D Fathy, E AbouAish, T El-Sharnouby Academy of Marketing Annual Conference, 1-9, 2013 | 3 | 2013 |
| Global brands or local heroes? A comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry I Boseila, AA Mahrous, E Abouaish American Journal of Business 38 (4), 211-228, 2023 | 2 | 2023 |
| The Role of Sports Events in Boosting City Brand Equity: The Case of Egypt-A working paper A Adel, A Mahrous, E Abouaish Authorea Preprints, 2024 | | 2024 |
