| Drivers of consumer-brand identification N Stokburger-Sauer, S Ratneshwar, S Sen International Journal of Research in Marketing 29, 406-418, 2012 | 1188 | 2012 |
| Comprehension's role in persuasion: The case of its moderating effect on the persuasive impact of source cues S Ratneshwar, S Chaiken Journal of consumer research 18 (1), 52-62, 1991 | 698 | 1991 |
| Substitution in use and the role of usage context in product category structures S Ratneshwar, AD Shocker Journal of Marketing Research 28 (3), 281-295, 1991 | 607 | 1991 |
| Does it make sense to use scents to enhance brand memory? M Morrin, S Ratneshwar Journal of marketing Research 40 (1), 10-25, 2003 | 505 | 2003 |
| The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands M Morrin, S Ratneshwar Journal of Business Research 49 (2), 157-165, 2000 | 488 | 2000 |
| Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity S Ratneshwar, AD Shocker, DW Stewart Journal of Consumer Research 13 (4), 520-533, 1987 | 437 | 1987 |
| The use of comparative advertising for brand positioning: Association versus differentiation C Pechmann, S Ratneshwar Journal of Consumer Research 18 (2), 145-160, 1991 | 363 | 1991 |
| Goal-derived categories and the antecedents of across-category consideration S Ratneshwar, C Pechmann, AD Shocker Journal of Consumer Research 23 (3), 240-250, 1996 | 344 | 1996 |
| Consumer goal structures and goal-determination processes: an integrative framework C Huffman, S Ratneshwar, DG Mick The Why of Consumption, 9-35, 2000 | 283 | 2000 |
| Goal-derived categories: The role of personal and situational goals in category representations S Ratneshwar, LW Barsalou, C Pechmann, M Moore Journal of Consumer Psychology 10 (3), 147-157, 2001 | 268 | 2001 |
| The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke C Pechmann, S Ratneshwar Journal of Consumer Research 21 (2), 236-251, 1994 | 249 | 1994 |
| Why Narrative Ads Work: An Integrated Process Explanation EA Kim, S Ratneshwar, E Thorson Journal of Advertising 46 (2), 283-296, 2017 | 243 | 2017 |
| The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires S Ratneshwar, DG Mick, C Huffman Contemporary perspectives on consumer motives, 2000 | 243* | 2000 |
| The time-harried shopper: Exploring the differences between maximizers and satisficers TG Chowdhury, S Ratneshwar, P Mohanty Marketing Letters 20, 155-167, 2009 | 234 | 2009 |
| Pleasure or utility? Time planning style and web usage behaviors J Cotte, TG Chowdhury, S Ratneshwar, LM Ricci Journal of Interactive Marketing 20 (1), 45-57, 2006 | 234 | 2006 |
| Distinctive brand cues and memory for product consumption experiences L Warlop, S Ratneshwar, SMJ Van Osselaer International Journal of Research in Marketing 22 (1), 27-44, 2005 | 230 | 2005 |
| The times of their lives: Phenomenological and metaphorical characteristics of consumer timestyles J Cotte, S Ratneshwar, DG Mick Journal of consumer research 31 (2), 333-345, 2004 | 196 | 2004 |
| Consumer Covariation Judgments: Theory or Data Driven? C Pechmann, S Ratneshwar Journal of Consumer Research 19 (3), 373-386, 1992 | 168 | 1992 |
| Inside Consumption: Consumer Motives, Goals, and Desires S Ratneshwar, DG Mick Routledge, 2005 | 159* | 2005 |
| Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective? P Ziamou, S Ratneshwar Journal of Marketing 67 (2), 49-61, 2003 | 158 | 2003 |
David Glen MickUniversity of Virginia在 virginia.edu 的电子邮件经过验证
