| A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets L Gai, C Xu, LE Pelton Journal of Marketing for Higher Education 26 (2), 181-198, 2016 | 54 | 2016 |
| Alcohol and college students: Reasons, realization and intention to quit AK Paswan, L Gai, S Jeon Journal of business research 68 (10), 2075-2083, 2015 | 35 | 2015 |
| THE SELLING POWER OF CONSUMER-GENERATED PRODUCT REVIEWS: THE MATCHING EFFECT BETWEEN CONSUMERS'COGNITIVE NEEDS AND PERSUASIVE MESSAGE TYPES L Gai Journal of Electronic Commerce Research 15 (3), 200, 2014 | 12 | 2014 |
| Thriving in a new world economy K Plangger Springer International Publishing, 2015 | 9 | 2015 |
| Dining at Ethnic-themed Restaurants: An Investigation of Consumers' Ethnic Experiences, Preference Formation, and Patronage L Gai University of North Texas, 2014 | 4 | 2014 |
| Love consumption at the digital age: Online consumer reviews and romantic gift giving L Ye, L Gai, E Youssef, T Jiang Journal of Global Marketing 32 (5), 335-355, 2019 | 3 | 2019 |
| Managing crisis overseas: an explorative analysis of apple’s warranty crisis communication in China L Gai Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
| The selling power of customer-generated product reviews: The matching effect between consumers’ cognitive needs and persuasive message types L Gai Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 1 | 2015 |
| Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract L Ye, L Gai, E Youssef, T Jiang Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students TD Nguyen, M Ma, L Gai, W Ngamsiriudom Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | | 2015 |
