| Transaction‐specific satisfaction and overall satisfaction: an empirical analysis MA Jones, J Suh Journal of services Marketing 14 (2), 147-159, 2000 | 1180 | 2000 |
| Organizational citizenship behaviors and service quality as external effectiveness of contact employees MH Yoon, J Suh Journal of business research 56 (8), 597-611, 2003 | 893 | 2003 |
| The effect of work climate on critical employee and customer outcomes: an employee‐level analysis M Hee Yoon, SE Beatty, J Suh International Journal of Service Industry Management 12 (5), 500-521, 2001 | 450 | 2001 |
| Differential effects of preferential treatment levels on relational outcomes R Lacey, J Suh, RM Morgan Journal of service research 9 (3), 241-256, 2007 | 418 | 2007 |
| Environmental influences in corporate brand identification and outcomes DT Donavan, S Janda, J Suh Journal of Brand management 14 (1), 125-136, 2006 | 217 | 2006 |
| Salient effects of publicity in advertised brand recall and recognition: The list-strength paradigm HS Jin, J Suh, DT Donavan Journal of Advertising 37 (1), 45-57, 2008 | 51 | 2008 |
| Exploring the role of culture in trust development with service providers J Suh, S Janda, S Seo Journal of Services Marketing 20 (4), 265-273, 2006 | 47 | 2006 |
| Benevolence in the importer‐exporter relationship: Moderating role of value similarity and cultural familiarity DJ Lee, M Lee, J Suh International Marketing Review 24 (6), 657-677, 2007 | 42 | 2007 |
| How CSR impact meaning of work and dysfunctional customer behavior J Kim, HR Kim, R Lacey, J Suh Journal of Service Theory and Practice 28 (4), 507-523, 2018 | 38 | 2018 |
| How CSR serves as a preventive mechanism for coping with dysfunctional customer behavior J Kim, R Lacey, HR Kim, J Suh Service Business 13 (4), 671-694, 2019 | 22 | 2019 |
| Impairment effects of creative ads on brand recall for other ads HS Jin, G Kerr, J Suh European Journal of Marketing 53 (7), 1466-1483, 2019 | 21 | 2019 |
| The effect of work climate on critical employee and customer outcomes. An employee-level analysis HY Mahn, EB Sharon, S Jaebeom International Journal of Service Industry Management 12 (5), 500-521, 2001 | 16 | 2001 |
| Ego depletion and charitable support: the moderating role of self-benefit and other-benefit charitable appeals HS Jin, HJ Kim, J Suh, B Sheehan, R Meeds Journal of Advertising 50 (4), 479-493, 2021 | 15 | 2021 |
| Brand recall in the advergaming environment: a cross-country comparison M Hernandez, J Suh, SM Minor, S Chapa, J Salas Advertising, Promotion and the New Media, 298-319, 2005 | 11 | 2005 |
| The power of creative advertising: creative ads impair recall and attitudes toward other ads HS Jin, G Kerr, J Suh, HJ Kim, B Sheehan International Journal of Advertising 41 (8), 1521-1540, 2022 | 6 | 2022 |
| Brand memory in the advergaming context: A cross-script comparison of bilingual consumers MD Hernandez, J Suh, MS Minor American Academy of Advertising. Conference. Proceedings, 129, 2005 | 6 | 2005 |
| Chinese tourist shopping satisfaction and brand attitude to Korean cosmetics: a disconfirmation approach JH Yoon, J Suh, JG Kim 유통과학연구 15 (10), 51-63, 2017 | 4 | 2017 |
| How do people from different cultures develop trust in service providers? J Suh, MH Yoon American Marketing Association. Conference Proceedings 10, 18, 1999 | 4 | 1999 |
| Reinforcement learning and risk preference in equity linked notes markets R Song, S Jang, Y Wang, DM Hanssens, J Suh Journal of Empirical Finance 64, 224-246, 2021 | 3 | 2021 |
| Organizational citizenship behaviors and service quality as: external effectiveness of contact employees MH Yoon, J Suh Quality control and applied statistics 49 (2), 209-212, 2004 | 2 | 2004 |
