It’s too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Research 44 (3), 651-672, 2017 | 106 | 2017 |
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior T Otterbring, F Wu, P Kristensson Psychology & Marketing 38 (9), 1576-1590, 2021 | 38 | 2021 |
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort F Wu, M Reimann, G Pol, CW Park Journal of the Academy of Marketing Science 51 (6), 1245-1265, 2023 | 7 | 2023 |
The messy satiation effect: Understanding how eating messily can accelerate the rate of satiation and reduce consumption F Wu, KL Sample, KL Haws Appetite 159, 105057, 2021 | 2 | 2021 |
EXPRESS: No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments ME Daniels, F Wu Journal of Marketing, 00222429241252842, 2024 | | 2024 |
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Psychology, 2024 | | 2024 |
When Beauty Backfires: Negative Effects of Product and Payment Aesthetics F Wu Arizona State University, 2018 | | 2018 |
That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People F Wu, A Samper, A Morales, G Fitzsimons ACR North American Advances, 2018 | | 2018 |
Not Your Mother’s Celebrity Endorsement: Novel Pathways of Celebrity Influence JA Hoegg, A Samper, F Wu, D Mathras, A Morales, L Dunn, A Borah, ... Advances in Consumer Research 44, 2016 | | 2016 |
Consumers With Stars in Their Eyes: the Influence of Celebrity Product Placement on Brand Perceptions and Behaviors A Samper, F Wu, D Mathras, A Morales ACR North American Advances, 2016 | | 2016 |
The Impact of Employee Appearance on Consumer Responses to Flattery F Wu, A Samper, A Morales ACR North American Advances, 2015 | | 2015 |