Role of social media in online travel information search Z Xiang, U Gretzel Tourism management 31 (2), 179-188, 2010 | 5127 | 2010 |
Smart tourism: foundations and developments U Gretzel, M Sigala, Z Xiang, C Koo Electronic markets 25, 179-188, 2015 | 2426 | 2015 |
Use and impact of online travel reviews U Gretzel, KH Yoo Information and communication technologies in tourism 2008, 35-46, 2008 | 2000 | 2008 |
Conceptual foundations for understanding smart tourism ecosystems U Gretzel, H Werthner, C Koo, C Lamsfus Computers in Human Behavior 50, 558-563, 2015 | 1028 | 2015 |
Social media in travel, tourism and hospitality: Theory, practice and cases M Sigala, E Christou, U Gretzel Ashgate Publishing, Ltd., 2012 | 812 | 2012 |
Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel Computers in human behavior 27 (2), 609-621, 2011 | 761 | 2011 |
Searching for the future: Challenges faced by destination marketing organizations U Gretzel, DR Fesenmaier, S Formica, JT O’Leary Journal of Travel Research 45 (2), 116-126, 2006 | 756 | 2006 |
Success factors for destination marketing web sites: A qualitative meta-analysis YA Park, U Gretzel Journal of travel research 46 (1), 46-63, 2007 | 755 | 2007 |
Intelligent systems in tourism: A social science perspective U Gretzel Annals of tourism research 38 (3), 757-779, 2011 | 675 | 2011 |
Preparing for the new economy: Advertising strategies and change in destination marketing organizations U Gretzel, YL Yuan, DR Fesenmaier Journal of travel Research 39 (2), 146-156, 2000 | 659 | 2000 |
What motivates consumers to write online travel reviews? KH Yoo, U Gretzel Information Technology & Tourism 10 (4), 283-295, 2008 | 653 | 2008 |
e-Tourism beyond COVID-19: a call for transformative research U Gretzel, M Fuchs, R Baggio, W Hoepken, R Law, J Neidhardt, ... Information technology & tourism 22, 187-203, 2020 | 648 | 2020 |
Online travel review study: Role and impact of online travel reviews U Gretzel, KH Yoo, M Purifoy Texas A & M University. Department of Recreation, Park and Tourism Sciences …, 2007 | 589* | 2007 |
The transformation of consumer behaviour U Gretzel, DR Fesenmaier, JT O’Leary Tourism business frontiers, 9-18, 2006 | 511 | 2006 |
Designing persuasive destination websites: A mental imagery processing perspective W Lee, U Gretzel Tourism management 33 (5), 1270-1280, 2012 | 380 | 2012 |
Emoji rhetoric: a social media influencer perspective J Ge, U Gretzel Journal of marketing management 34 (15-16), 1272-1295, 2018 | 377 | 2018 |
Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings C Gibbs, D Guttentag, U Gretzel, J Morton, A Goodwill Journal of Travel & Tourism Marketing 35 (1), 46-56, 2018 | 376 | 2018 |
Marketing robot services in hospitality and tourism: the role of anthropomorphism J Murphy, U Gretzel, J Pesonen Future of Tourism Marketing, 16-27, 2021 | 364 | 2021 |
Comparison of deceptive and truthful travel reviews KH Yoo, U Gretzel Information and communication technologies in tourism 2009, 37-47, 2009 | 360 | 2009 |
Progress on robotics in hospitality and tourism: a review of the literature S Ivanov, U Gretzel, K Berezina, M Sigala, C Webster Journal of Hospitality and Tourism Technology 10 (4), 489-521, 2019 | 357 | 2019 |