| Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 58 (4), 411-420, 2015 | 1353 | 2015 |
| Game on: Engaging customers and employees through gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 59 (1), 29-36, 2016 | 456 | 2016 |
| Understanding why consumers don't skip pre-roll video ads C Campbell, F Mattison Thompson, PE Grimm, K Robson Journal of Advertising 46 (3), 411-423, 2017 | 130 | 2017 |
| Understanding Gamification of Consumer Experiences. K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt Advances in consumer research 42, 2014 | 127 | 2014 |
| Brand management in the era of fake news: narrative response as a strategy to insulate brand value AJ Mills, K Robson Journal of Product & Brand Management 29 (2), 159-167, 2020 | 90 | 2020 |
| Making sense of online consumer reviews: A methodology K Robson, M Farshid, J Bredican, S Humphrey International Journal of Market Research 55 (4), 521-537, 2013 | 76 | 2013 |
| # BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data J Paschen, M Wilson, K Robson European Journal of Marketing 54 (2), 327-350, 2020 | 59 | 2020 |
| Deciding when to use tablets for business applications. L Pitt, P Berthon, K Robson MIS Quarterly Executive 10 (3), 2011 | 54 | 2011 |
| Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns M Wilson, K Robson, E Botha Business Horizons 60 (2), 247-253, 2017 | 52 | 2017 |
| Interoperability: Our exciting and terrifying Web3 future A Park, M Wilson, K Robson, D Demetis, J Kietzmann Business Horizons 66 (4), 529-541, 2023 | 51 | 2023 |
| APC Forum1: Extending Business Values through Wearables. K Robson, LF Pitt, J Kietzmann MIS Quarterly Executive 15 (2), 2016 | 50 | 2016 |
| Motivating professional student behavior through a gamified personal branding assignment K Robson Journal of Marketing Education 41 (2), 154-164, 2019 | 41 | 2019 |
| Marketing at the base of the pyramid: Perspectives for practitioners and academics S Beninger, K Robson Business Horizons 58 (5), 509-516, 2015 | 38 | 2015 |
| Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge M Wilson, K Robson, L Pitt Psychology & Marketing 39 (3), 598-611, 2022 | 30 | 2022 |
| “Yes, and...”: What improv theater can teach service firms K Robson, L Pitt, PR Berthon Business Horizons 58 (4), 357-362, 2015 | 29 | 2015 |
| Do good, goes bad, gets ugly: Kony 2012 AS Bal, C Archer‐Brown, K Robson, DE Hall Journal of Public Affairs 13 (2), 202-208, 2013 | 29 | 2013 |
| Little rewards, big changes: Using exercise analytics to motivate sustainable changes in physical activity K Plangger, C Campbell, K Robson, M Montecchi Information & Management 59 (5), 103216, 2022 | 27 | 2022 |
| Objective and subjective wine knowledge: Evidence from an online study K Robson, K Plangger, C Campbell, L Pitt Proceedings of the 8th international conference of the academy of wine …, 2014 | 23 | 2014 |
| Using cartoons to teach corporate social responsibility: A class exercise AJ Mills, K Robson, LF Pitt Journal of Marketing Education 35 (2), 181-190, 2013 | 23 | 2013 |
| The disruptive potential of drones S Beninger, K Robson Marketing Letters 31 (4), 315-319, 2020 | 19 | 2020 |
Leyland PittSimon Fraser University在 sfu.ca 的电子邮件经过验证
