| Salesman’s personality trait and its effect on sales performance: Study of Fast-Moving Consumer Goods (FMCG) in Abia State, Nigeria JE Agodi, EO Ahaiwe, AE Awah Journal of Economics and sustainable development 8 (24), 81-88, 2017 | 16 | 2017 |
| E-marketing and savings mobilization drive of selected microfinance banks in Uyo metropolis, Akwa Ibom State A Etuk, AE Awah, AO Akpan International Journal of Business, Marketing and Management 7 (3), 1-6, 2022 | 10 | 2022 |
| Internal marketing and employee performance in insurance industry in Nigeria EU Unyime, OA Aniefiok, EA Aniekan British International Journal of Business and Marketing Research 5 (1), 2022 | 9 | 2022 |
| Electronic banking and marketing performance of deposit money banks in uyo, Akwa Ibom State A Etuk, AO Akpan, AE Awah American Interdisciplinary Journal of Business and Economics (AIJBE) 10 (3 …, 2023 | 7 | 2023 |
| Personal selling and savings mobilization drive of Uniuyo microfinance bank EA Awah, AO Akpan, LE Ele International Journal of Research in Finance and Marketing 11 (10), 2994-0516, 2021 | 7 | 2021 |
| Factors influencing adoption of mobile apps among young people in Nigeria. A study of University of Uyo students A Etuk, AO Akpan, AE Awah European Journal of Business and Management 14 (3), 65-73, 2022 | 6 | 2022 |
| Pull promotion in the marketing of bank services: among microfinance banks in Akwa Ibom State AE Awah, AO Akpan, NA Eno Advance Journal Of Economics And Marketing Research 4 (9), 2019 | 6 | 2019 |
| PHYSICAL AMBIENCE AND CUSTOMER BEHAVIOUR IN SELECTED MICROFINANCE BANKS IN UYO METROPOLIS, AKWA IBOM STATE A Etuk, AE Awah, AO Akpan Top American Journal of Marketing and Management 9 (1), 1-24, 2024 | 5 | 2024 |
| Effect of communication and empowerment on sales-force performance in the Nigerian insurance industry EU Unyime, EA Aniekan, OA Aniefiok Advance Journal Of Economics And Marketing Research 7 (11), 1-19, 2022 | 5 | 2022 |
| SERVICE EXPERIENCE AND PASSENGERS PATRONAGE OF TRANSIT COMPANIES IN THE SOUTH-SOUTH REGION OF NIGERIA IS Udoh, UE Joseph, A Awah British Journal, 2022 | 4 | 2022 |
| Empathy and customer patronage of microfinance banks in Akwa Ibom State, Nigeria JE Aniebiet, EA Aniekan, OA Aniefiok International Journal of Marketing Research and Brand Management 12 (2), 36-57, 2024 | 3 | 2024 |
| E-service responsiveness and customer loyalty in online shopping in Nigeria: The moderating role of age and education A Etuk, OA Aniefiok, AE Awah European Journal of Marketing and Mangement Sciences 7 (2), 13-30, 2024 | 3 | 2024 |
| Responsiveness and customer patronage of microfinance banks in Akwa Ibom State, Nigeria AE Awah, AO Akpan, OE Diala Research Journal of Marketing and Allied Studies 12 (1), 32-58, 2024 | 3 | 2024 |
| Service quality dimension and customer patronage of microfinance banks in Akwa Ibom State, Nigeria AE Awah, OA Aniefiok, DO Emmanuel Advance Journal Of Economics And Marketing Research 9 (2), 1-22, 2024 | 3 | 2024 |
| CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR OF GENERATION Y: A STUDY OF SELECT BETTING BUSINESS IN UYO METROPOLIS, AKWA IBOM STATE AE Awah, A Mfon, I Ibok Advance Journal Of Economics And Marketing Research 9 (1), 1-14, 2024 | 3 | 2024 |
| The role of age and education in moderating the relationship between e-service security and customer loyalty: The Nigerian online shopping experience E Aniebiet, OA Aniefiok, EA Aniekan Michigan International Journal of Marketing, New Media, and Communication 12 …, 2024 | 2 | 2024 |
| Public relations and savings mobilization drive of microfinance banks in Akwa Ibom State, Nigeria AE Awah, AO Akpan, EA Sampson Advance Journal Of Economics And Marketing Research 6 (10), 2021 | 2 | 2021 |
| E-SERVICE RELIABILITY AND CUSTOMER LOYALTY IN ONLINE SHOPPING IN NIGERIA: THE MODERATING ROLE OF AGE AND EDUCATION A Etuk, OA Aniefiok, EA Aniekan Journal of Current Research in Business and Management Sciences 12 (2), 1-16, 2024 | 1 | 2024 |
| INTERNAL MARKETING STRATEGIES AND EMPLOYEE PERFORMANCE OF COMMERCIAL BANKS IN UYO, AKWA IBOM STATE JE Aniebiet, EA Aniekan, OA Aniefiok American Research Journal of Economics, Finance and Management 12 (3), 47-65, 2024 | | 2024 |
| E-SERVICE FULFILMENT AND CUSTOMER LOYALTY IN ONLINE SHOPPING IN NIGERIA: THE MODERATING ROLE OF AGE AND EDUCATION E Aniebiet, OA Aniefiok, EA Aniekan British International Journal of Business and Marketing Research 7 (4), 41-59, 2024 | | 2024 |
