Three decades of research on loyalty programs: A literature review and future research agenda Y Chen, T Mandler, L Meyer-Waarden Journal of Business Research 124, 179-197, 2021 | 183 | 2021 |
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness T Mandler, F Bartsch, CM Han Journal of International Business Studies 52, 1559-1590, 2021 | 95 | 2021 |
Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda T Mandler, B Sezen, J Chen, A Özsomer Journal of Business Research 125, 416-435, 2021 | 71 | 2021 |
Can’t help falling in love? How brand luxury generates positive consumer affect in social media T Mandler, M Johnen, JF Gräve Journal of Business Research 120, 330-342, 2020 | 71 | 2020 |
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ... Journal of International Marketing 27 (4), 39-57, 2019 | 67 | 2019 |
Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter? T Mandler, S Won, K Kim Journal of Business Research 80, 197-209, 2017 | 43 | 2017 |
Beyond reach: an extended model of global brand effects T Mandler International Marketing Review 36 (5), 647-674, 2019 | 39 | 2019 |
Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content L Elgaaied-Gambier, T Mandler Ecological Economics 187, 2021 | 18 | 2021 |
The impact of national culture on mobile commerce adoption and usage intensity T Mandler, R Seifert, CM Wellbrock, I Knuth, R Kunz | 15 | 2018 |
Not all wrongdoers are equal in the public eye: A moderated mediation model of country stereotypes, condemning emotions, and retaliatory intent in corporate crises C Barbarossa, T Mandler Journal of International Marketing, 1-19, 2021 | 14 | 2021 |
Marketing agility in subsidiaries: Market orientation and marketing program standardization as the “Twin Engines” of performance A Özsomer, B Simonin, T Mandler Journal of International Marketing 31 (2), 6-24, 2023 | 8 | 2023 |
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects T Mandler, F Bartsch, KP Zeugner-Roth Journal of Business Research 164, 113941, 2023 | 6 | 2023 |
Consumer animosity: the mitigating effect of perceived brand globalness T Mandler, F Bartsch, T Krüger, KA Kim, CM Han International Marketing Review 40 (2), 365-384, 2023 | 6 | 2023 |
What Drives Royalty Rates in International Franchising? J Zeißler, T Mandler, J Kim Journal of International Marketing, 1069031X221123265, 2022 | 6 | 2022 |
The value of consumer dispositions as moderators in global branding research T Mandler, F Bartsch Paper presented at the 2016 Global Marketing Conference at Hong Kong, 924-938, 2016 | 1 | 2016 |
It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms R Yuan, Y Chen, T Mandler Journal of Business Research 178, 114658, 2024 | | 2024 |
A meta-model of customer brand loyalty and its antecedents K Desveaud, T Mandler, M Eisend Journal of Business Research 176, 114589, 2024 | | 2024 |
Call for Papers: "International Marketing Perspectives on Digital Platforms and Ecosystems" (Special Issue of the International Marketing Review) T Mandler, J Luo, N Yannopoulou, J Wirtz http://dx.doi.org/10.13140/RG.2.2.35034.41925, 2022 | | 2022 |
Managing Brands in International Markets T Mandler Universität Hamburg, 2018 | | 2018 |