| Measuring the hedonic and utilitarian dimensions of consumer attitude KE Voss, ER Spangenberg, B Grohmann Journal of marketing research 40 (3), 310-320, 2003 | 3091 | 2003 |
| Brand authenticity: An integrative framework and measurement scale F Morhart, L Malär, A Guèvremont, F Girardin, B Grohmann Journal of consumer psychology 25 (2), 200-218, 2015 | 1084 | 2015 |
| Gender dimensions of brand personality B Grohmann Journal of marketing research 46 (1), 105-119, 2009 | 864 | 2009 |
| It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting ER Spangenberg, B Grohmann, DE Sprott Journal of business research 58 (11), 1583-1589, 2005 | 606 | 2005 |
| Market-focused strategic flexibility: Conceptual advances and an integrative model JL Johnson, RPW Lee, A Saini, B Grohmann Journal of the academy of marketing science 31 (1), 74-89, 2003 | 602 | 2003 |
| The influence of tactile input on the evaluation of retail product offerings B Grohmann, ER Spangenberg, DE Sprott Journal of Retailing 83 (2), 237-245, 2007 | 461 | 2007 |
| Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store ER Spangenberg, DE Sprott, B Grohmann, DL Tracy Journal of Business Research 59 (12), 1281-1287, 2006 | 444 | 2006 |
| The effect of brand design on brand gender perceptions and brand preference T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg European Journal of Marketing 49 (1/2), 146-169, 2015 | 264 | 2015 |
| Mass-communicated prediction requests: Practical application and a cognitive dissonance explanation for self-prophecy ER Spangenberg, DE Sprott, B Grohmann, RJ Smith Journal of Marketing 67 (3), 47-62, 2003 | 172 | 2003 |
| Using type font characteristics to communicate brand personality of new brands B Grohmann, JL Giese, ID Parkman Journal of Brand Management 20, 389-403, 2013 | 157 | 2013 |
| The effect of brand gender on brand equity T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg Psychology & Marketing 31 (5), 371-385, 2014 | 151 | 2014 |
| Consumer responses to gift receipt in business‐to‐consumer contexts HO Bodur, B Grohmann Psychology & Marketing 22 (5), 441-456, 2005 | 113 | 2005 |
| The brand authenticity effect: situational and individual-level moderators A Guèvremont, B Grohmann European Journal of Marketing 50 (3/4), 602-620, 2016 | 109 | 2016 |
| Brand social responsibility: Conceptualization, measurement, and outcomes B Grohmann, HO Bodur Journal of Business Ethics 131, 375-399, 2015 | 77 | 2015 |
| Will you purchase environmentally friendly products? Using prediction requests to increase choice of sustainable products HO Bodur, KM Duval, B Grohmann Journal of business ethics 129, 59-75, 2015 | 75 | 2015 |
| Does brand authenticity alleviate the effect of brand scandals? A Guèvremont, B Grohmann Journal of Brand Management 25, 322-336, 2018 | 74 | 2018 |
| The ethical attribute stigma: Understanding when ethical attributes improve consumer responses to product evaluations HO Bodur, T Gao, B Grohmann Journal of Business Ethics 122, 167-177, 2014 | 74 | 2014 |
| When should private label brands endorse ethical attributes? HO Bodur, M Tofighi, B Grohmann Journal of Retailing 92 (2), 204-217, 2016 | 68 | 2016 |
| Communicating brand gender through type fonts B Grohmann Journal of Marketing Communications 22 (4), 403-418, 2016 | 66 | 2016 |
| Consonants in brand names influence brand gender perceptions A Guevremont, B Grohmann European Journal of Marketing 49 (1/2), 101-122, 2015 | 65 | 2015 |
Onur BodurConcordia University; Virginia Tech在 concordia.ca 的电子邮件经过验证
Onur BodurConcordia University; Virginia Tech在 concordia.ca 的电子邮件经过验证