| Developments in business gaming: A review of the past 40 years AJ Faria, D Hutchinson, WJ Wellington, S Gold Simulation & gaming 40 (4), 464-487, 2009 | 563 | 2009 |
| A survey of simulation game users, former-users, and never-users AJ Faria, WJ Wellington Simulation & Gaming 35 (2), 178-207, 2004 | 373 | 2004 |
| Validating business gaming: Business game conformity with PIMS findings AJ Faria, WJ Wellington Simulation & Gaming 36 (2), 259-273, 2005 | 83 | 2005 |
| Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions D Hutchinson, WJ Wellington, M Saad, P Cox Industrial Marketing Management 40 (3), 465-478, 2011 | 73 | 2011 |
| Marketing B Berman, WJP Wellington Scarborough, Ont.: Prentice-Hall Canada, 2000 | 67 | 2000 |
| Team cohesion, player attitude, and performance expectations in simulation WJ Wellington, AJ Faria Simulation & Gaming 27 (1), 23-40, 1996 | 53 | 1996 |
| An investigation of the relationship between simulation play, performance level and recency of play on exam scores WJ Wellington, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 1991 | 48 | 1991 |
| Are good simulation performers consistently good? WJ Wellington, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 1995 | 32 | 1995 |
| Validating business simulations: does high market share lead to high profitability? AJ Faria, WJ Wellington Developments in Business Simulation and Experiential Learning: Proceedings …, 2004 | 31 | 2004 |
| The use of simulation games in marketing classes: Is simulation performance due to luck or skill? WJ Wellington, AJ Faria Journal of Marketing Education 18 (2), 50-61, 1996 | 29 | 1996 |
| Measuring the impact of a marketing simulation game: Experience on perceived indecisiveness WJ Wellington, DB Hutchinson, AJ Faria Simulation & Gaming 48 (1), 56-80, 2017 | 28 | 2017 |
| Social marketing strategies for stigmatized target populations: A case example for problem gamblers and family members of problem gamblers KA Calderwood, WJ Wellington The Qualitative Report 18 (49), 1, 2013 | 22 | 2013 |
| Cognitive and Behavioral Consistency in a ComputerBased Marketing-Simulation-Game Environment: An Empirical Investigation of the Decision-Making Process WJ Wellington, AJ Faria, TR Whiteley, RO Nulsen Developments in Business Simulation and Experiential Learning: Proceedings …, 1995 | 18 | 1995 |
| An empirical investigation into the nature of the learning process in a computer-based simulation game W Wellington, AJ Faria, RO Nulsen Jr Marketing Education Review 6 (3), 15-28, 1996 | 17 | 1996 |
| Validating business simulations: Do simulations exhibit natural market structures? WJ Wellington, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 2006 | 16 | 2006 |
| The impact of playing a marketing simulation game on perceived decision making ability among introductory marketing students WJ Wellington, D Hutchinson, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 2010 | 15 | 2010 |
| Using the internet to enhance course presentation: A help or hindrance to student learning WJ Wellington, D Hutchinson, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 2005 | 11 | 2005 |
| Consistency of participant simulation performance across simulation games of growing complexity WJ Wellington, AJ Faria, D Hutchinson Developments in Business Simulation and Experiential Learning: Proceedings …, 2007 | 10 | 2007 |
| An examination of the effect of team cohesion, player attitude, and performance expectations on simulation performance results WJ Wellington, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 1992 | 10 | 1992 |
| An investigation of the environmental awareness attained in a simple business simulation game WJ Wellington, AJ Faria Developments in Business Simulation and Experiential Learning: Proceedings …, 2001 | 9 | 2001 |
