| Debiasing Decisions: Improved Decision Making With a Single Training Intervention CK Morewedge, H Yoon, I Scopelliti, CW Symborski, JH Korris, ... Policy Insights from the Behavioral and Brain Sciences 2 (1), 129-140, 2015 | 464 | 2015 |
| Opting in vs opting out of influenza vaccination GB Chapman, M Li, H Colby, H Yoon JAMA 304 (1), 43-44, 2010 | 315 | 2010 |
| Using game theory to examine incentives in influenza vaccination behavior GB Chapman, M Li, J Vietri, Y Ibuka, D Thomas, H Yoon, AP Galvani Psychological science 23 (9), 1008-1015, 2012 | 123 | 2012 |
| Decision making can be improved through observational learning H Yoon, I Scopelliti, CK Morewedge Organizational Behavior and Human Decision Processes 162, 155-188, 2021 | 39 | 2021 |
| Factors predicting smoking in a laboratory-based smoking-choice task. KW Bold, H Yoon, GB Chapman, DE McCarthy Experimental and clinical psychopharmacology 21 (2), 133, 2013 | 21 | 2013 |
| Impatience and time inconsistency in discounting models H Yoon Management Science 66 (12), 5850-5860, 2020 | 20 | 2020 |
| A closer look at the yardstick: A new discount rate measure with precision and range H Yoon, GB Chapman Journal of Behavioral Decision Making 29 (5), 470-480, 2016 | 17 | 2016 |
| Early Cost Realization and College Choice H Yoon, Y Yang, CK Morewedge Journal of Marketing Research 59 (1), 136-152, 2022 | 13 | 2022 |
| Effective advertisement message based on the expected purchase time and product category: Focusing on construal level theory SJ Lim, HW Yoon, YS Yoon, YW Sohn Korean Journal of Consumer and Advertising Psychology 10 (2), 321-336, 2009 | 3 | 2009 |
