Marketing metrics: The definitive guide to measuring marketing performance PW Farris, N Bendle, P Pfeifer, D Reibstein Pearson Education, 2010 | 1467 | 2010 |
Marketing metrics PW Farris Pearson Education India, 2016 | 664* | 2016 |
The Journal of Consumer Research at 40: A Historical Analysis X Wang, NT Bendle, F Mai, J Cotte Journal of Consumer Research 42 (1), 5-18, 2015 | 135 | 2015 |
Métricas de marketing PW Farris, DJ REIBSTEIN, NT BENDLE, PE PFEIFER Bookman, 2007 | 97 | 2007 |
Uncovering the message from the mess of big data NT Bendle, XS Wang Business Horizons 59 (1), 115-124, 2016 | 80 | 2016 |
Key marketing metrics: the 50+ metrics every manager needs to know PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein Pearson, 2017 | 66 | 2017 |
The metrics that marketers muddle NT Bendle, CK Bagga MIT Sloan Management Review, 2016 | 66 | 2016 |
Audio mining: The role of vocal tone in persuasion X Wang, S Lu, XI Li, M Khamitov, N Bendle Journal of Consumer Research 48 (2), 189-211, 2021 | 65 | 2021 |
Metrics that matter–to marketing managers N Bendle, P Farris, P Pfeifer, D Reibstein Marketing: Journal of Research and Management 6 (1), 18-23, 2010 | 52 | 2010 |
Does piracy create online word of mouth? An empirical analysis in the movie industry S Lu, X Wang, N Bendle Management Science 66 (5), 2140-2162, 2020 | 48 | 2020 |
Object valuation and non-ownership possession: How renting and borrowing impact willingness-to-pay CK Bagga, N Bendle, J Cotte Journal of the Academy of Marketing Science 47, 97-117, 2019 | 48 | 2019 |
Competitor orientation and the evolution of business markets N Bendle, M Vandenbosch Marketing Science 33 (6), 781-795, 2014 | 48 | 2014 |
The misuse of accounting-based approximations of Tobin’sq in a world of market-based assets NT Bendle, MN Butt Marketing Science 37 (3), 484-504, 2018 | 47 | 2018 |
The role of machine learning analytics and metrics in retailing research XS Wang, JHJ Ryoo, N Bendle, PK Kopalle Journal of Retailing 97 (4), 658-675, 2021 | 44 | 2021 |
Métricas de Marketing-: O Guia Definitivo de Avaliação do Desempenho do Marketing PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein Bookman, 2013 | 42 | 2013 |
Marketing accounts NT Bendle, XS Wang International Journal of Research in Marketing 34 (3), 604-621, 2017 | 41 | 2017 |
Forging a stronger academic-practitioner partnership–the case of net promoter score (NPS) NT Bendle, CK Bagga, A Nastasoiu Journal of Marketing Theory and Practice 27 (2), 210-226, 2019 | 40 | 2019 |
Understanding the social media strategies of US primary candidates J Ryoo, N Bendle Journal of Political Marketing 16 (3-4), 244-266, 2017 | 31 | 2017 |
Key marketing metrics PW Farris, N Bendle, P Pfeifer, DJ Reibstein, NT Bendle, PE Pfeifer Pearson Education UK, 2008 | 26 | 2008 |
Gift cards: a review and research agenda D Horne, N Bendle The international review of retail, distribution and consumer research 26 (2 …, 2016 | 23 | 2016 |