| Does culture explain acceptance of new products in a country? An empirical investigation S Yeniyurt, JD Townsend International Marketing Review 20 (4), 377-396, 2003 | 504 | 2003 |
| Getting to global: An evolutionary perspective of brand expansion in international markets JD Townsend, S Yeniyurt, MB Talay Journal of International Business Studies 40, 539-558, 2009 | 128 | 2009 |
| Enhancing consumers' affection for a brand using product design M Kumar, JD Townsend, DW Vorhies Journal of Product Innovation Management 32 (5), 716-730, 2015 | 117 | 2015 |
| Understanding alliances: a review of international aspects in strategic marketing JD Townsend Marketing Intelligence & Planning 21 (3), 143-155, 2003 | 112 | 2003 |
| The Effects of Competition in Short Product Life‐Cycle Markets: The Case of Motion Pictures* RJ Calantone, S Yeniyurt, JD Townsend, JB Schmidt Journal of Product Innovation Management 27 (3), 349-361, 2010 | 109 | 2010 |
| Form and function: A matter of perspective JD Townsend, MM Montoya, RJ Calantone Journal of Product Innovation Management 28 (3), 374-377, 2011 | 99 | 2011 |
| Exploring the marketing program antecedents of performance in a global company JD Townsend, S Yeniyurt, ZS Deligonul, ST Cavusgil Journal of International Marketing 12 (4), 1-24, 2004 | 92 | 2004 |
| Global brand architecture position and market-based performance: The moderating role of culture MB Talay, JD Townsend, S Yeniyurt Journal of International Marketing 23 (2), 55-72, 2015 | 85 | 2015 |
| Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance A Schulze, JD Townsend, MB Talay Industrial Marketing Management 103, 198-214, 2022 | 82 | 2022 |
| Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis S Yeniyurt, JD Townsend, ST Cavusgil, PN Ghauri Journal of International Business Studies 40 (2), 301-320, 2009 | 81* | 2009 |
| Evolution and transformation of innovation in the global automotive industry JD Townsend, RJ Calantone Journal of product innovation management 31 (1), 4-7, 2014 | 70 | 2014 |
| Factors influencing brand launch in a global marketplace S Yeniyurt, JD Townsend, MB Talay Journal of Product Innovation Management 24 (5), 471-485, 2007 | 68 | 2007 |
| The framework of a global company: A conceptualization and preliminary validation ST Cavusgil, S Yeniyurt, JD Townsend Industrial Marketing Management 33 (8), 711-716, 2004 | 60 | 2004 |
| Brand‐specific design effects: Form and function JD Townsend, W Kang, MM Montoya, RJ Calantone Journal of Product Innovation Management 30 (5), 994-1008, 2013 | 52 | 2013 |
| A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside M Simon, SJ Stanton, JD Townsend, J Kim Journal of Business Research 104, 206-214, 2019 | 49 | 2019 |
| Global integration of brands and new product development at general motors JD Townsend, ST Cavusgil, ML Baba Journal of Product Innovation Management 27 (1), 49-65, 2010 | 40 | 2010 |
| Stock market reactions to new product launches in international markets: The moderating role of culture MB Talay, MB Akdeniz, M Obal, JD Townsend Journal of International Marketing 27 (4), 81-98, 2019 | 31 | 2019 |
| Aesthetic responses to prototypicality and uniqueness of product design SJ Stanton, JD Townsend, W Kang Marketing Letters 27, 235-246, 2016 | 22 | 2016 |
| Organizational climate in B2B: A systematic literature review and future research directions N Pomirleanu, BM Gustafson, J Townsend Industrial Marketing Management 105, 147-158, 2022 | 18 | 2022 |
| Do or die: competitive effects and Red Queen dynamics in the product survival race MB Talay, JD Townsend Industrial and Corporate Change 24 (3), 721-738, 2015 | 18 | 2015 |
Sengun (Shen) YeniyurtRutgers Business School, Rutgers University在 rci.rutgers.edu 的电子邮件经过验证
