| Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice L Lockshin, W Jarvis, F d’Hauteville, JP Perrouty Food quality and preference 17 (3-4), 166-178, 2006 | 683 | 2006 |
| Effective marketing of small brands: niche positions, attribute loyalty and direct marketing W Jarvis, S Goodman Journal of Product & Brand Management 14 (5), 292-299, 2005 | 129 | 2005 |
| Epilogue to the special issue and reflections on the future of engagement research LD Hollebeek, J Conduit, J Sweeney, G Soutar, IO Karpen, W Jarvis, ... Journal of Marketing Management 32 (5-6), 586-594, 2016 | 118 | 2016 |
| A large class engagement (LCE) model based on service-dominant logic (SDL) and flipped classrooms W Jarvis, W Halvorson, S Sadeque, S Johnston Education Research and Perspectives 41, 1-24, 2014 | 109 | 2014 |
| Integrating social issues and customer engagement to drive loyalty in a service organisation IM O'Brien, W Jarvis, GN Soutar Journal of Services Marketing 29 (6/7), 547-559, 2015 | 92 | 2015 |
| Customer engagement in CSR: A utility theory model with moderating variables W Jarvis, R Ouschan, HJ Burton, G Soutar, IM O’Brien Journal of Service Theory and Practice 27 (4), 833-853, 2017 | 91 | 2017 |
| A latent analysis of images and words in wine choice W Jarvis, S Mueller, K Chiong Australasian Marketing Journal 18 (3), 138-144, 2010 | 64 | 2010 |
| Revealed preference analysis of red wine attributes using polarisation W Jarvis, C Rungie, L Lockshin International Journal of Wine business research 19 (2), 127-138, 2007 | 58 | 2007 |
| The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference W Jarvis, C Rungie, L Lockshin International Journal of Market Research 49 (4), 489-513, 2007 | 42 | 2007 |
| The relative influence of alcohol warning statement type on young drinkers’ stated choices W Jarvis, S Pettigrew Food Quality and Preference 28 (1), 244-252, 2013 | 37 | 2013 |
| Analysing wine behavioural loyalty W Jarvis, C Rungie, L Lockshin University of South Australia, 2003 | 34 | 2003 |
| Drivers and relationship benefits of customer willingness to engage in CSR initiatives IM O'Brien, R Ouschan, W Jarvis, GN Soutar Journal of Service Theory and Practice 30 (1), 5-29, 2020 | 32 | 2020 |
| Using polarisation to identify variations in behavioural loyalty to price tiers W Jarvis, C Rungie, S Goodman, L Lockshin Journal of Product & Brand Management 15 (4), 257-264, 2006 | 32 | 2006 |
| Attitudinal perspectives for predicting churn S Zorn, W Jarvis, S Bellman Journal of Research in Interactive Marketing 4 (2), 157-169, 2010 | 29 | 2010 |
| Teens' blog accounts of the role of adults in youth alcohol consumption S Pettigrew, M Pescud, W Jarvis, D Webb Journal of Social Marketing 3 (1), 28-40, 2013 | 26 | 2013 |
| d‟ Hauteville, F., Perrouty, JP (2006) L Lockshin, W Jarvis Using simulations from discrete choice experimentes to measure consumer …, 0 | 25 | |
| Co-creating a CSR strategy with customers to deliver greater value IM O’Brien, W Jarvis, G Soutar, R Ouschan Disciplining the Undisciplined? Perspectives from Business, Society and …, 2018 | 14 | 2018 |
| Contrasting the double jeopardy line with a multi-brand market J Allsopp, W Jarvis ANZMAC, 2003 | 11 | 2003 |
| Sensitivity analysis of purchase cues for wine using a discrete choice experiment L Lockshin, W Jarvis, F d’Hauteville, JP Perrouty 7th Sensometrics Conference, California, 2004 | 10 | 2004 |
| An investigation into excess behavioural loyalty W Jarvis, C Rungie, L Lockshin ANZMAC, 2003 | 10 | 2003 |
Lawrence LockshinProfessor of Wine Marketing在 unisa.edu.au 的电子邮件经过验证
