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Mahsa Akbari
Mahsa Akbari
PhD of marketing, Assistant professor, Islamic Azad University, Karaj branch, Iran
在 ujaen.es 的电子邮件经过验证
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引用次数
引用次数
年份
Different impacts of advertising appeals on advertising attitude for high and low involvement products
M Akbari
Global Business Review 16 (3), 478-493, 2015
1692015
Combining fuzzy MCDM with BSC approach in performance evaluation of Iranian private banking sector
M Shaverdi, M Akbari, S Fallah Tafti
Advances in fuzzy Systems 2011 (1), 148712, 2011
872011
The role of psychological traits in market mavensim using big five model
H Vazifehdoost, M Akbari, P Charsted
INTERNATIONAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH 2 (3), 243-252, 2012
302012
Using fuzzy multi criteria decision making approach for ranking the web browsers
M Shaverdi, M Akbari, S Emamipour
International Journal of Economics and Management Sciences 1 (8), 72-86, 2012
152012
The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)
M Akbari, SB Anilu, M Bigdeli, M Rezasoltany
Research in Globalization 6, 100121, 2023
122023
Developing a model in antecedents of consumer misbehavior on chain stores
M Akbari, M Abdolvand, F Ghaffari
Akbari, M., Abdolvand, M., & Ghaffari, F.(2016). Developing a Model in …, 2016
102016
An overview to neuromarketing and its application
M Akbari
Shefaye Khatam 2 (1), 75-84, 2013
72013
level of Using Information and Comminication Teachnology in Educational and Research Fields (Case Study: Isfahan University)
M Taghvaei, M Akbari
Journal of Applied Sociology 21 (2), 19-34, 2010
62010
The role of psychological traits in market mavensim using Big Five model
JAA Doost, M Akbari, P Charsetad, J Akbari
Journal of Basic and Applied Scientific Research 3 (2), 744-751, 2013
52013
Developing a typology of customer misbehaviours (case study: hotel industry, Iran five stars' hotels, Homa, Parsian Azadi, Esteghlal, Evin)
M Akbari
International Journal of Business Excellence 16 (1), 19-34, 2018
42018
Studying the effects of negative and positive perceptions of price on price mavenism
AM Vazifedust.H, Charsetad.P
Research Journal of Applied Sciences,Engineering and Technology 5 (15), 3986 …, 2013
42013
Influence of Sales Force on B To B Brand Equity in Iranian Industrial Oil and Gas Companies
MA Abdolvand, M Akbari
Journal of Applied Business and Finance Researches 1 (1), 36-44, 2012
22012
Gamified Customer Experience and Engagement in Amazon Online Retailing Company in Covid-19 era
M Akbari, M Bigdeli
International Journal of Electronic Commerce Studies 13 (4), 135-158, 2022
12022
Identifying the Challenges of Small and Medium Enterprises (SME) Business Model in the Path of Digital Transformation during the COVID-19 Pandemic
Akbari, M., & Ahmadi, F.S
Journal of Advertising and Sales Management 3 (4), 70-88, 2022
1*2022
What does drive consumers to misbehave on Service Outlets?(Case Study= Iranian chain stores)
M Akbari, MA Abdolvand, F Ghaffari
Journal of Current Research in Science, 41, 2016
12016
The Role of Iranian Consumers’ Demographic Traits in Their Shopping Behaviors
H Vazifedoost, P Charsetad, M Akbari, A Kaveh
Journal of Applied Business and Finance Researches 2 (4), 97-105, 2013
12013
Identifying the Comprehensive Consumer’s Post-Covid Behavioral Pattern in Meta Platform
M Akbari, M Bigdeli, A Khamseh
International Journal of Web Research 6 (2), 19-27, 2023
2023
Investigating the Role of Social Media in Digital Supply Chain Resilience with a Hybrid Approach
F Jahangiri, A Danaei, M Akbari, Y Vakil AlRaaya
Journal of System Management 9 (4), 85-104, 2023
2023
Developing the Model of Comprehensive Consumer's Post-COVID Behavioral Pattern in Meta Platform
M Bigdeli, M Akbari
Available at SSRN 4431767, 2023
2023
The Impact of Gaming Aspects on Customer Engagement
M Akbari, M Bigdeli, Charstad P
مطالعات مدیریت کسب و کار هوشمند 12 (46), 2023
2023
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