| Smile big or not? Effects of smile intensity on perceptions of warmth and competence Z Wang, H Mao, YJ Li, F Liu Journal of Consumer Research 43 (5), 787-805, 2017 | 288 | 2017 |
| Deep rationality: The evolutionary economics of decision making DT Kenrick, V Griskevicius, JM Sundie, NP Li, YJ Li, SL Neuberg Social cognition 27 (5), 764-785, 2009 | 248 | 2009 |
| Economic decision biases and fundamental motivations: How mating and self-protection alter loss aversion. YJ Li, DT Kenrick, V Griskevicius, SL Neuberg Journal of personality and social psychology 102 (3), 550, 2012 | 238 | 2012 |
| Effects of employees’ positive affective displays on customer loyalty intentions: An emotions-as-social-information perspective Z Wang, SN Singh, YJ Li, S Mishra, M Ambrose, M Biernat Academy of Management Journal 60 (1), 109-129, 2017 | 156 | 2017 |
| Friends in high places: The influence of authoritarian and benevolent god-concepts on social attitudes and behaviors. KA Johnson, YJ Li, AB Cohen, MA Okun Psychology of Religion and Spirituality 5 (1), 15, 2013 | 156 | 2013 |
| Putting all your eggs in one basket: Life-history strategies, bet hedging, and diversification AE White, YJ Li, V Griskevicius, SL Neuberg, DT Kenrick Psychological science 24 (5), 715-722, 2013 | 145 | 2013 |
| The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption J Choi, YJ Li, P Rangan, P Chatterjee, SN Singh Journal of the Academy of Marketing Science 42, 545-557, 2014 | 121 | 2014 |
| Doing good in another neighborhood: Attributions of CSR motives depend on corporate nationality and cultural orientation J Choi, YK Chang, Y Jessica Li, MG Jang Journal of International Marketing 24 (4), 82-102, 2016 | 115 | 2016 |
| Fundamental (ist) attribution error: Protestants are dispositionally focused. YJ Li, KA Johnson, AB Cohen, MJ Williams, ED Knowles, Z Chen Journal of personality and social psychology 102 (2), 281, 2012 | 107 | 2012 |
| “My way or mom’s way?” The bilingual and bicultural self in Hong Kong Chinese children and adolescents Q Wang, Y Shao, YJ Li Child Development 81 (2), 555-567, 2010 | 101 | 2010 |
| Mating competitors increase religious beliefs YJ Li, AB Cohen, J Weeden, DT Kenrick Journal of Experimental Social Psychology 46 (2), 428-431, 2010 | 84 | 2010 |
| When nasty breeds nice: Threats of violence amplify agreeableness at national, individual, and situational levels. AE White, DT Kenrick, YJ Li, CR Mortensen, SL Neuberg, AB Cohen Journal of personality and social psychology 103 (4), 622, 2012 | 83 | 2012 |
| How bad apples promote bad barrels: Unethical leader behavior and the selective attrition effect R Cialdini, YJ Li, A Samper, N Wellman Journal of Business Ethics 168, 861-880, 2021 | 76 | 2021 |
| Evolutionary psychological consumer research: Bold, bright, but better with behavior T Otterbring, J Sundie, YJ Li, S Hill Journal of Business Research 120, 473-484, 2020 | 66 | 2020 |
| Regulatory focus as a predictor of attitudes toward partitioned and combined pricing K Lee, J Choi, YJ Li Journal of Consumer Psychology 24 (3), 355-362, 2014 | 64 | 2014 |
| The world is a scary place: Individual differences in belief in a dangerous world predict specific intergroup prejudices CL Cook, YJ Li, SM Newell, CA Cottrell, R Neel Group Processes & Intergroup Relations 21 (4), 584-596, 2018 | 54 | 2018 |
| Parenting motivation and consumer decision-making YJ Li, KL Haws, V Griskevicius Journal of Consumer Research 45 (5), 1117-1137, 2019 | 49 | 2019 |
| Fundamental social motives and the varieties of religious experience KA Johnson, YJ Li, AB Cohen Religion, Brain & Behavior 5 (3), 197-231, 2015 | 45 | 2015 |
| Opposites attract: Impact of background color on effectiveness of emotional charity appeals J Choi, YJ Li, P Rangan, B Yin, SN Singh International Journal of Research in Marketing 37 (3), 644-660, 2020 | 44 | 2020 |
| The influence of health motivation and calorie ending on preferences for indulgent foods J Choi, Y Jessica Li, A Samper Journal of Consumer Research 46 (3), 606-619, 2019 | 37 | 2019 |
