Green marketing orientation: Conceptualization, scale development and validation KK Papadas, GJ Avlonitis, M Carrigan Journal of Business Research 80, 236-246, 2017 | 566 | 2017 |
The interplay of strategic and internal green marketing orientation on competitive advantage KK Papadas, GJ Avlonitis, M Carrigan, L Piha Journal of Business Research 104, 632-643, 2019 | 419 | 2019 |
The 4 Cs of environmental business: Introducing a new conceptual framework KK Papadas, GJ Avlonitis Social Business 4 (4), 345-360, 2014 | 55 | 2014 |
Brand orientation: Conceptual extension, scale development and validation L Piha, K Papadas, V Davvetas Journal of Business Research 134, 203-222, 2021 | 46 | 2021 |
Global-local consumer identities as drivers of global digital brand usage K Makri, KK Papadas, BB Schlegelmilch International Marketing Review 36 (5), 702-725, 2019 | 46 | 2019 |
Global social networking sites and global identity: A three-country study K Makri, K Papadas, BB Schlegelmilch Journal of Business Research 130, 482-492, 2021 | 32 | 2021 |
The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts D Cook, R Biscaia, K Papadas, L Simkin, L Carter European Sport Management Quarterly 23 (3), 811-832, 2023 | 26 | 2023 |
Scale development methodology: Reflections from a PhD journey in marketing K Papadas Research Method Cases, 2019 | 3 | 2019 |
Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour M Carrigan, VK Wells, KA Papadas Edward Elgar Publishing, 2023 | 1 | 2023 |
Introduction to the Research Handbook on Ethical Consumption M Carrigan, VK Wells, KA Papadas Research Handbook on Ethical Consumption, 1-9, 2023 | | 2023 |