| A generation apart? Youth and political participation in Britain M Henn, M Weinstein, D Wring The British Journal of Politics & International Relations 4 (2), 167-192, 2002 | 609 | 2002 |
| Reconciling marketing with political science: theories of political marketing D Wring Journal of marketing management 13 (7), 651-663, 1997 | 382 | 1997 |
| The Politics of Marketing the Labour Party Wring Palgrave, 0 | 278* | |
| Political marketing and party development in Britain: A “secret” history D Wring European Journal of Marketing 30 (10/11), 92-103, 1996 | 210 | 1996 |
| The marketing colonisation of political campaigning D Wring Loughborough University, 1999 | 133 | 1999 |
| The media and the 2010 campaign: The television election? D Wring, S Ward Parliamentary Affairs 63 (4), 802-817, 2010 | 101 | 2010 |
| Public images, private lives: An introduction J Stanyer, D Wring Parliamentary affairs 57 (1), 1-8, 2004 | 96 | 2004 |
| Conceptualising political marketing: A framework for election-campaign analysis D Wring The idea of political marketing, 171-85, 2002 | 93 | 2002 |
| The British press and European integration G Wilkes, D Wring Loughborough University, 1998 | 90 | 1998 |
| EU Referendum Analysis 2016: Media, Voters and the Campaign. D Jackson, E Thorsen, D Wring The Centre for the Study of Journalism, Culture and Community, 2016 | 85 | 2016 |
| Trends in political television fiction in the UK: Themes, characters and narratives, 1965–2009 L Van Zoonen, D Wring Media, Culture & Society 34 (3), 263-279, 2012 | 69 | 2012 |
| Patterns of press partisanship in the 2010 General Election D Wring, D Deacon British Politics 5, 436-454, 2010 | 65 | 2010 |
| The UK Independence Party, populism and the British news media: Competition, collaboration or containment? D Deacon, D Wring European Journal of Communication 31 (2), 169-184, 2016 | 60 | 2016 |
| Young people and contemporary politics: Committed scepticism or engaged cynicism? D Wring, M Henn, M Weinstein British Elections & Parties Review 9 (1), 200-216, 1999 | 56 | 1999 |
| From mass propaganda to political marketing: the transformation of Labour Party election campaigning D Wring British Elections and Parties Yearbook 5 (1), 105-124, 1995 | 56 | 1995 |
| Virtual hype? New media and the transformation of political parties and party systems D Wring, I Horrocks Sage, 2001 | 53 | 2001 |
| The narrow agenda: How the news media covered the Referendum D Deacon, J Downey, E Harmer, J Stanyer, D Wring EU referendum analysis, 34-35, 2016 | 47 | 2016 |
| Same campaign, differing agendas: Analysing news media coverage of the 2005 general election D Deacon, D Wring, P Golding British Politics 1, 222-256, 2006 | 42 | 2006 |
| The labour campaign D Wring Parliamentary Affairs 58 (4), 712-724, 2005 | 41 | 2005 |
| Partisan dealignment and the British press D Deacon, D Wring Political Communications, 197-211, 2013 | 38 | 2013 |
