| Customer satisfaction and loyalty in online and offline environments V Shankar, AK Smith, A Rangaswamy International journal of research in marketing 20 (2), 153-175, 2003 | 2911 | 2003 |
| The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010 | 2528 | 2010 |
| Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes AM Degeratu, A Rangaswamy, J Wu International Journal of research in Marketing 17 (1), 55-78, 2000 | 1715 | 2000 |
| Customerization: The next revolution in mass customization J Wind, A Rangaswamy Journal of interactive marketing 15 (1), 13-32, 2001 | 1200 | 2001 |
| Innovations in retail business models A Sorescu, RT Frambach, J Singh, A Rangaswamy, C Bridges Journal of retailing 87, S3-S16, 2011 | 1066 | 2011 |
| Technological opportunism and radical technology adoption: An application to e-business R Srinivasan, GL Lilien, A Rangaswamy Journal of marketing 66 (3), 47-60, 2002 | 988 | 2002 |
| Brand equity and the extendibility of brand names A Rangaswamy, RR Burke, TA Oliva International Journal of Research in marketing 10 (1), 61-75, 1993 | 743 | 1993 |
| Marketing engineering: computer-assisted marketing analysis and planning GL Lilien, A Rangaswamy DecisionPro, 2004 | 736 | 2004 |
| Opportunities and challenges in multichannel marketing: An introduction to the special issue A Rangaswamy, GH Van Bruggen Journal of interactive marketing 19 (2), 5-11, 2005 | 680 | 2005 |
| Turning adversity into advantage: does proactive marketing during a recession pay off? R Srinivasan, A Rangaswamy, GL Lilien International journal of research in marketing 22 (2), 109-125, 2005 | 435 | 2005 |
| New product preannouncements and shareholder value: Don't make promises you can't keep A Sorescu, V Shankar, T Kushwaha Journal of marketing research 44 (3), 468-489, 2007 | 355 | 2007 |
| First in, first out? The effects of network externalities on pioneer survival R Srinivasan, GL Lilien, A Rangaswamy Journal of Marketing 68 (1), 41-58, 2004 | 350 | 2004 |
| Using computers to realize joint gains in negotiations: toward an “electronic bargaining table” A Rangaswamy, GR Shell Management science 43 (8), 1147-1163, 1997 | 336 | 1997 |
| The role of marketing in digital business platforms A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz Journal of Interactive Marketing 51 (1), 72-90, 2020 | 328 | 2020 |
| Performance implications of deploying marketing analytics F Germann, GL Lilien, A Rangaswamy International Journal of Research in Marketing 30 (2), 114-128, 2013 | 296 | 2013 |
| The emergence of dominant designs R Srinivasan, GL Lilien, A Rangaswamy Journal of Marketing 70 (2), 1-17, 2006 | 254 | 2006 |
| A simulated annealing methodology for clusterwise linear regression WS DeSarbo, RL Oliver, A Rangaswamy Psychometrika 54, 707-736, 1989 | 213 | 1989 |
| DSS effectiveness in marketing resource allocation decisions: Reality vs. perception GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke Information Systems Research 15 (3), 216-235, 2004 | 195 | 2004 |
| Developing marketing expert systems: An application to international negotiations A Rangaswamy, J Eliashberg, RR Burke, J Wind Journal of marketing 53 (4), 24-39, 1989 | 189 | 1989 |
| The online medium and customer price sensitivity V Shankar, A Rangaswamy, M Pusateri Pennsylvania State University, eBusiness Research Center 4 (7), 1-44, 1999 | 180 | 1999 |
Gary LilienProfessor, Penn State在 psu.edu 的电子邮件经过验证
