Marketing research: methodological foundations GA Churchill, D Iacobucci Dryden Press 199 (1), 2006 | 10652 | 2006 |
Investments in consumer relationships: A cross-country and cross-industry exploration K De Wulf, G Odekerken-Schröder, D Iacobucci Journal of marketing 65 (4), 33-50, 2001 | 3546 | 2001 |
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci Journal of marketing 74 (6), 1-17, 2010 | 3160 | 2010 |
Structural equations modeling: Fit indices, sample size, and advanced topics D Iacobucci Journal of consumer psychology 20 (1), 90-98, 2010 | 2954 | 2010 |
A meditation on mediation: Evidence that structural equations models perform better than regressions D Iacobucci, N Saldanha, X Deng Journal of consumer psychology 17 (2), 139-153, 2007 | 1726 | 2007 |
New media interactive advertising vs. traditional advertising A Bezjian-Avery, B Calder, D Iacobucci Journal of advertising research 38, 23-32, 1998 | 942 | 1998 |
Distinguishing service quality and customer satisfaction: the voice of the consumer D Iacobucci, A Ostrom, K Grayson Journal of consumer psychology 4 (3), 277-303, 1995 | 813 | 1995 |
Marketing research GA Churchill, D Iacobucci Methodological foundations 8, 2002 | 721 | 2002 |
Advancing alpha: Measuring reliability with confidence D Iacobucci, A Duhachek Journal of consumer psychology 13 (4), 478-487, 2003 | 643 | 2003 |
The calculus of service quality and customer satisfaction: theoretical and empirical differentiation and integration D Iacobucci, KA Grayson, A Ostrom Advances in services marketing and management 3 (C), 1-67, 1994 | 639 | 1994 |
Mediation analysis D Iacobucci Sage, 2008 | 638 | 2008 |
Mediation analysis and categorical variables: The final frontier D Iacobucci Journal of Consumer Psychology 22 (4), 582-594, 2012 | 571 | 2012 |
Toward a more nuanced understanding of the statistical properties of a median split D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 652-665, 2015 | 509 | 2015 |
Commercial and interpersonal relationships; using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm … D Iacobucci, A Ostrom International Journal of research in Marketing 13 (1), 53-72, 1996 | 499 | 1996 |
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction S Moon, PK Bergey, D Iacobucci Journal of marketing 74 (1), 108-121, 2010 | 491 | 2010 |
Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask D Iacobucci Journal of Consumer Psychology 19 (4), 673-680, 2009 | 472 | 2009 |
Gender differences in the impact of core and relational aspects of services on the evaluation of service encounters D Iacobucci, A Ostrom Journal of consumer psychology 2 (3), 257-286, 1993 | 450 | 1993 |
Modeling dyadic interactions and networks in marketing D Iacobucci, N Hopkins Journal of marketing research 29 (1), 5-17, 1992 | 437 | 1992 |
Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers S Román, D Iacobucci Journal of the academy of Marketing Science 38, 363-382, 2010 | 431 | 2010 |
The median split: Robust, refined, and revived D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 690-704, 2015 | 427 | 2015 |