| The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness E Kim, D Kim, Z E, H Shoenberger Frontiers in Psychology 14, 1089051, 2023 | 38 | 2023 |
| The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm D Kim, Z Wang Frontiers in Communication 8, 1205610, 2023 | 22 | 2023 |
| Cross-platform information flow and multilingual text analysis: a comparative study of Weibo and Twitter through deep learning Z Wang, J Zhu, Y Xu, D Kim, D Williams Computational Communication Research 5 (1), 1, 2023 | 4 | 2023 |
| The Effect of Trust and its Antecedents on Robot Acceptance K Fischer, D Kim, JW Hong 32nd IEEE International Conference on Robot & Human Interactive …, 2023 | 2 | 2023 |
| To Live or Not to Live With It? Examining the Cultivation Effect of State Media on Support for the Zero-COVID Policy Z Wang, D Kim, J Zhu International Journal of Public Opinion Research 36 (3), 2024 | | 2024 |
| HUMAN-LIKE VS ANIMATED: AS VIRTUAL INFLUENCERS PROLIFERATE WHICH LEADS TO ADVERTISING EFFECTIVENESS? D Kim, EA Kim, E Zihang, H Shoenberger American Academy of Advertising. Conference. Proceedings (Online), 92-92, 2023 | | 2023 |
Eunjin (Anna) KimUniversity of Southern California在 usc.edu 的电子邮件经过验证
