| The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation T Schlager, M Bodderas, P Maas, JL Cachelin Journal of Services Marketing, 2011 | 426 | 2011 |
| Customer value from a customer perspective: a comprehensive review A Graf, P Maas Journal für Betriebswirtschaft 58, 1-20, 2008 | 393 | 2008 |
| Understanding the omnichannel customer journey: determinants of interaction choice N Barwitz, P Maas Journal of interactive marketing 43 (1), 116-133, 2018 | 310 | 2018 |
| Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting V Milanova, P Maas Journal of Business Research 75, 159-171, 2017 | 191 | 2017 |
| Customer value analysis in financial services P Maas, A Graf Journal of Financial Services Marketing 13, 107-120, 2008 | 100 | 2008 |
| How insurance brokers create value—a functional approach P Maas Risk Management and Insurance Review 13 (1), 1-20, 2010 | 69 | 2010 |
| Fitting international segmentation for emerging markets: conceptual development and empirical illustration T Schlager, P Maas Journal of International Marketing 21 (2), 39-61, 2013 | 61 | 2013 |
| Development and validation of the Perceived Investment Value (PIV) scale P Puustinen, P Maas, H Karjaluoto Journal of Economic Psychology 36, 41-54, 2013 | 44 | 2013 |
| Drivers of long-term savings behavior from the consumers’ perspective M Ruefenacht, T Schlager, P Maas, P Puustinen International Journal of Bank Marketing 33 (7), 922-943, 2015 | 40 | 2015 |
| Transformation von Geschäftsmodellen in einer digitalisierten Welt P Bühler, P Maas Dienstleistungen 4.0: Geschäftsmodelle-Wertschöpfung-Transformation. Band 2 …, 2017 | 36 | 2017 |
| Consumer empowerment in insurance: Effects on performance risk perceptions in decision making P Buehler, P Maas International Journal of Bank Marketing 36 (6), 1073-1097, 2018 | 32 | 2018 |
| Leadership by customers? New roles of service companies' customers P Maas, A Graf German Journal of Human Resource Management 18 (3), 329-345, 2004 | 32 | 2004 |
| Reframing customer value from a dominant logics perspective T Schlager, P Maas der markt 51, 101-113, 2012 | 30 | 2012 |
| When customers are willing to disclose information in the insurance industry: A multi-group analysis comparing ten countries PH Steiner, P Maas International Journal of Bank Marketing 36 (6), 1015-1033, 2018 | 27 | 2018 |
| Wahrnehmungs-und Informationsverarbeitungsprozesse an der Börse. P Maas Deutscher Instituts-Verlag, 1990 | 26 | 1990 |
| Enabling cocreation with transformative interventions: an interdisciplinary conceptualization of consumer boosting M Bieler, P Maas, L Fischer, N Rietmann Journal of Service Research 25 (1), 29-47, 2022 | 22 | 2022 |
| What is being exchanged? Framing the logic of value creation in financial services P Puustinen, H Saarijärvi, P Maas Journal of Financial Services Marketing 19, 43-51, 2014 | 21 | 2014 |
| Beratung von Organisationen: Zukunftsperspektiven praktischer und theoretischer Konzepte P Maas Enke, 1992 | 19 | 1992 |
| Industrialisierung der Assekuranz in einer digitalen Welt P Maas, P Bühler University of St. Gallen, St. Gallen, 2015 | 17 | 2015 |
| Von “P” zu “C”: Customer Value als strategischer Fokus für das Management von Dienstleistungsunternehmen P Maas Integriertes Dienstleistungs-Management: Auf dem Weg zum Customer Value. St …, 2001 | 17 | 2001 |
Heikki KarjaluotoProfessor, Faculty of Information Technology, University of Jyväskylä在 jyu.fi 的电子邮件经过验证
Heikki KarjaluotoProfessor, Faculty of Information Technology, University of Jyväskylä在 jyu.fi 的电子邮件经过验证
Hannu SaarijärviProfessor of Marketing在 tuni.fi 的电子邮件经过验证