Is digital advertising effective under conditions of low attention? I Santoso, M Wright, G Trinh, M Avis Journal of Marketing Management 36 (17-18), 1707-1730, 2020 | 46 | 2020 |
Mind the attention gap: how does digital advertising impact choice under low attention? I Santoso, MJ Wright, G Trinh, M Avis European Journal of Marketing, 2021 | 10 | 2021 |
Conscious and Nonconscious Influences on Consumer Decisions I Santoso, R Konopka, D Rosenstreich, MJ Wright, M Avis Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings …, 2017 | 1 | 2017 |
A Framework for Investigating Low Attention Processing of Advertising I Santoso, E Rekarti KnE Social Sciences, 46–52-46–52, 2023 | | 2023 |
Is digital advertising effective under the conditions of low attention? The impact of low attention processing on consumer brand consideration and choice. I Santoso Thesis, 2020 | | 2020 |
Are Branded tweets Effective under Conditions of Low Attention? Exploring the impact of brand familiarity and product category I Santoso, W Malcolm, G Trinh, M Avis Academy of Marketing Conference, London, U.K. (Best Paper in eMarketing …, 2019 | | 2019 |
Are we paying too much attention to attention? I Santoso, D Rosenstreich, MJ Wright Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings …, 2017 | | 2017 |