| Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior S Ketron, K Naletelich Journal of Business Research 96, 73-84, 2019 | 78 | 2019 |
| Art infusion in retailing: The effect of art genres K Naletelich, AK Paswan Journal of Business Research 85, 514-522, 2018 | 70 | 2018 |
| How e-readers have changed personal connections with books S Ketron, K Naletelich Qualitative market research: An international journal 19 (4), 433-452, 2016 | 23 | 2016 |
| Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context K Naletelich, N Spears European Journal of Marketing 54 (6), 1355-1381, 2020 | 21 | 2020 |
| Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods S Ketron, K Naletelich, S Migliorati Journal of business research 125, 52-62, 2021 | 20 | 2021 |
| Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text & drive K Naletelich, S Ketron, N Spears Journal of Business Research 100, 61-72, 2019 | 12 | 2019 |
| Redefining vanity sizing: when bigger may be better S Ketron, K Naletelich Journal of Fashion Marketing and Management: An International Journal 21 (4 …, 2017 | 12 | 2017 |
| How anthropomorphic cues affect reactions to service delays S Ketron, K Naletelich Journal of Services Marketing 34 (4), 473-482, 2020 | 11 | 2020 |
| Examination of selected precursors and outcomes of sales manager behaviors JK Sager, K Naletelich, AJ Dubinsky International Business Research 7 (9), 91, 2014 | 7 | 2014 |
| A model of the determinants and outcomes of salespeople's coping style K Naletelich, JK Sager, AJ Dubinsky, R Srivastava International Journal of Business and Management 9 (6), 1, 2014 | 7 | 2014 |
| Using representational and abstract imagery to create regulatory fit effects K Naletelich, S Ketron, N Spears, JA Gelves Psychology & Marketing 40 (3), 579-595, 2023 | 5 | 2023 |
| Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues S Ketron, K Naletelich Journal of Business Research 138, 387-397, 2022 | 5 | 2022 |
| Humanizing conservation: How anthropomorphism overcomes cynicism K Naletelich, S Ketron AMA summer educators' conference proceedings 28, 11-12, 2017 | 5 | 2017 |
| Curbing texting & driving with advertising co-creation K Naletelich, S Ketron, JA Gelves Journal of Business Research 156, 113456, 2023 | 3 | 2023 |
| A Brief Inventory of Marketing Scholarship: A Review of Articles from" Journal of Marketing"(2010-2014) K Naletelich, S Ketron, E Kennedy Journal of Managerial Issues, 244-261, 2017 | 3 | 2017 |
| Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions S Ketron, K Naletelich, A Yazdanparast European Journal of Marketing, 2024 | | 2024 |
| RELATIVE VICES AND ABSOLUTE VIRTUES: HOW SIZE LABELING AFFECTS CONSUMER SIZE PREFERENCES FOR VICE AND VIRTUE GOODS S Ketron, K Naletelich 2020 AMA Summer Academic Conference, 424, 2020 | | 2020 |
| Three Essays on Regulatory Focus, Consumer Creativity, and Co-Creation K Naletelich University of North Texas, 2018 | | 2018 |
