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P. Sergius Koku
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引用次数
引用次数
年份
The financial impact of boycotts and threats of boycott
PS Koku, A Akhigbe, TM Springer
Journal of Business Research 40 (1), 15-20, 1997
1411997
Financial exclusion of the poor: a literature review
PS Koku
International Journal of Bank Marketing 33 (5), 654-668, 2015
1132015
Corporate name change signaling in the services industry
P Sergius Koku
Journal of Services Marketing 11 (6), 392-408, 1997
941997
The effect of new product announcements and preannouncements on stock price
PS Koku, HS Jagpal, PV Viswanath
Journal of Market-Focused Management 2, 183-199, 1997
931997
What is in a name? The impact of strategic name change on student enrollment in colleges and universities
PS Koku
Journal of marketing for higher education 8 (2), 53-71, 1997
591997
The relationship between exchange rate and inflation: The case of Western Balkans countries
B Fetai, PS Koku, A Caushi, A Fetai
Journal of Business Economics and Finance 5 (4), 360-364, 2016
512016
On the effectiveness of consumer boycotts organized through the internet: the market model
P Sergius Koku
Journal of Services Marketing 26 (1), 20-26, 2012
462012
The effects of news on initial corporate lawsuits
PS Koku, AA Qureshi, A Akhigbe
Journal of Business Research 53 (1), 49-55, 2001
442001
Overconfidence and the performance of business students on examinations
PS Koku, AA Qureshi
Journal of Education for Business 79 (4), 217-224, 2004
412004
Where do we go from here? Towards a theory in Islamic marketing
P Sergius Koku, O Jusoh
Journal of Islamic Marketing 5 (3), 366-378, 2014
372014
Is there a difference in tipping in restaurant versus non‐restaurant service encounters, and do ethnicity and gender matter?
P Sergius Koku
Journal of Services Marketing 19 (7), 445-452, 2005
352005
Price signaling: does it ever work?
P Sergius Koku
Journal of Consumer Marketing 12 (1), 45-49, 1995
351995
On corporate social responsibility and Islamic marketing
P Sergius Koku, S Savas
Journal of Islamic Marketing 5 (1), 33-48, 2014
332014
Natural market segments: religion and identity–the case of “zongos” in Ghana
P Sergius Koku
Journal of Islamic Marketing 2 (2), 177-185, 2011
312011
An analysis and the effects of class-action lawsuits
PS Koku
Journal of Business Research 59 (4), 508-515, 2006
272006
Restaurant tipping and customers’ susceptibility to emotional contagion
PS Koku, S Savas
Journal of Services Marketing 30 (7), 762-772, 2016
232016
Doing well by doing good–marketing strategy to help the poor: The case of commercial banks in Ghana
PS Koku
Journal of Financial Services Marketing 14, 135-151, 2009
232009
On bizarreness in the entertainment industry
P Sergius Koku
Journal of Services Marketing 9 (4), 19-30, 1995
221995
On boycotts organized through the internet
PS Koku
Journal of Marketing Development and Competitiveness 5 (6), 83-93, 2011
212011
Do payday loans help the working poor?
PS Koku, S Jagpal
International Journal of Bank Marketing 33 (5), 592-604, 2015
202015
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