| Risk assessment in e-commerce: How sellers' photos, reputation scores, and the stake of a transaction influence buyers' purchase behavior and information processing YN Dai, G Viken, E Joo, G Bente Computers in Human Behavior 84, 342-351, 2018 | 65 | 2018 |
| If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask A Kononova, E Joo, S Yuan Computers in Human Behavior 65, 567-575, 2016 | 40 | 2016 |
| How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement E Joo, J Yang Journal of Research in Interactive Marketing, 2023 | 32 | 2023 |
| Folk theorizing the quality and credibility of health apps S Kanthawala, E Joo, A Kononova, W Peng, S Cotten Mobile Media & Communication 7 (2), 175-194, 2019 | 31 | 2019 |
| Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content A Kononova, W Kim, E Joo, K Lynch International Journal of Advertising 39 (7), 1031-1058, 2020 | 24 | 2020 |
| Smartphone users’ persuasion knowledge in the context of consumer mHealth apps: qualitative study E Joo, A Kononova, S Kanthawala, W Peng, S Cotten JMIR mHealth and uHealth 9 (4), e16518, 2021 | 20 | 2021 |
| Trends in the use of statistics in major advertising journals over four decades K Yoo, E Joo, H Choi, L Reid, J Kim International Journal of Advertising 34 (3), 549-572, 2015 | 15 | 2015 |
| Reading about the flu online: How health-protective behavioral intentions are influenced by media multitasking, polychronicity, and strength of health-related arguments A Kononova, S Yuan, E Joo Health Communication 32 (6), 759-767, 2017 | 13 | 2017 |
| Can brand sponsorship increase download intention for mHealth apps? The role of issue relevance, brand involvement, and perceived app quality J Yang, S Kanthawala, E Joo, A Kononova Journal of Promotion Management 28 (6), 869-892, 2022 | 11 | 2022 |
| The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads M Jiang, J Yang, E Joo, T Kim Journal of Interactive Advertising 22 (2), 178-186, 2022 | 10 | 2022 |
| The effects of live commerce's IT affordance on interactivity, immersion, and purchase intention E Joo The Journal of the Korea Contents Association 22 (2), 734-751, 2022 | 9 | 2022 |
| Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology: Effects on Causal Attribution of Sponsor's Motives, Sponsor Attitudes, and Credibility … E Joo Michigan State University, 2018 | 2 | 2018 |
| The probability of seeing congruent vs. Incongruent advertisements in paginated online stories affects brand recognition memory and intentions to click on ads AG Kononova, E Joo, K Lynch, W Kim American Academy of Advertising. Conference. Proceedings (Online), 136, 2017 | 2 | 2017 |
| “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses AF Battocchio, J Yang, C Dong, E Bertellotti, E Joo, C Teran Journal of Current Issues & Research in Advertising 45 (2), 219-241, 2024 | | 2024 |
| Is this Endorsement Authentic? The Role of Message Sequence in Influencer Marketing J Yang, L Kennedy-Foglio, M Jiang, E Joo Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| THE INFLUENCE OF CONSUMER BELIEF ABOUT USING MOBILE TOUCH ID FOR IN-APP PAYMENTS: THE ROLES OF PERCEIVED CONVENIENCE, SECURITY, AND PRIVACY E Joo Global Marketing Conference, 218-218, 2018 | | 2018 |
| EXPLORING FACEBOOK ADVERTISING VIRALITY AS A HEURISTIC CUE: THE EFFECTS OF NEED FOR COGNITION ON CONSUMER JUDGEMENTS E Joo, P Huddleston American Academy of Advertising. Conference. Proceedings (Online), 123, 2016 | | 2016 |
| USE OF STATISTICAL TECHNIQUES IN MAJOR ADVERTISING AND PUBLIC RELATIONS JOURNALS, 1980-2010 K Yoo, E Joo, H Choi, LN Reid American Academy of Advertising. Conference. Proceedings (Online), 32, 2012 | | 2012 |
