| Corporate sustainability performance and firm performance research: Literature review and future research agenda P Goyal, Z Rahman, AA Kazmi Management Decision 51 (2), 361-379, 2013 | 564 | 2013 |
| Evolution of sustainability as marketing strategy: Beginning of new era V Kumar, Z Rahman, AA Kazmi, P Goyal Procedia-Social and Behavioral Sciences 37, 482-489, 2012 | 355 | 2012 |
| Emerging trends in the literature of value co-creation: a bibliometric analysis V Saha, V Mani, P Goyal Benchmarking: An International Journal 27 (3), 981-1002, 2020 | 170 | 2020 |
| Emerging trends in digital transformation: a bibliometric analysis RN Chawla, P Goyal Benchmarking: An International Journal 29 (4), 1069-1112, 2021 | 141 | 2021 |
| A resource-based view on marketing capability, operations capability and financial performance: An empirical examination of mediating role S Kamboj, P Goyal, Z Rahman Procedia-Social and Behavioral Sciences 189, 406-415, 2015 | 133 | 2015 |
| Identification and prioritization of corporate sustainability practices using analytical hierarchy process P Goyal, Z Rahman, AA Kazmi Journal of Modelling in Management 10 (1), 23-49, 2015 | 110 | 2015 |
| A Bayesian Network Model on the association between CSR, perceived service quality and customer loyalty in Indian Banking Industry P Goyal, U Chanda Sustainable Production and Consumption 10, 50-65, 2017 | 93 | 2017 |
| Modelling the CSR barriers in manufacturing industries P Goyal, D Kumar Benchmarking: An International Journal 24 (7), 1871-1890, 2017 | 84 | 2017 |
| Value co-creation: a review of literature and future research agenda V Saha, P Goyal, C Jebarajakirthy Journal of Business & Industrial Marketing 37 (3), 612-628, 2022 | 82 | 2022 |
| A systematic literature review and bibliometric analysis of recycling behavior PR Phulwani, D Kumar, P Goyal Journal of global marketing 33 (5), 354-376, 2020 | 75 | 2020 |
| A Bayesian network model on the interlinkage between Socially Responsible HRM, employee satisfaction, employee commitment and organizational performance U Chanda, P Goyal Journal of management analytics 7 (1), 105-138, 2020 | 74 | 2020 |
| From systematic literature review to a conceptual framework for consumer disposal behavior towards personal communication devices PR Phulwani, D Kumar, P Goyal Journal of Consumer Behaviour 20 (5), 1353-1370, 2021 | 30 | 2021 |
| Impact of social CRM capabilities on firm performance: Examining the mediating role of co-created customer experience S Kamboj, M Yadav, Z Rahman, P Goyal International Journal of Information Systems in the Service Sector (IJISSS …, 2016 | 27 | 2016 |
| Modeling and classification of enablers of CSR in Indian firms D Kumar, P Goyal, V Kumar Journal of Modelling in Management, 2019 | 21 | 2019 |
| How Co-creation drives the success of public service initiatives? A case-study based analysis V Saha, P Goyal Journal of Nonprofit & Public Sector Marketing 33 (3), 286-306, 2021 | 19 | 2021 |
| Green marketing mix: Rethinking competitive advantage during climate change D Kumar, I Kumar, Z Rahman, S Yadav, P Goyal The First International Conference on Interdisciplinary Research and …, 2011 | 18 | 2011 |
| Corporate sustainability performance and firm performance association: A literature review P Goyal, Z Rahman International Journal of Sustainable Strategic Management 4 (4), 287-308, 2014 | 15 | 2014 |
| A comprehensive assessment of the techno-socio-economic research growth in electric vehicles using bibliometric analysis K Pinto, HO Bansal, P Goyal Environmental Science and Pollution Research, 1-19, 2022 | 14 | 2022 |
| How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention?: An empirical analysis C Jebarajakirthy, V Saha, P Goyal, V Mani Journal of Global Information Management (JGIM) 30 (5), 1-23, 2021 | 14 | 2021 |
| Application of multicriteria decision analysis (MCDA) in the area of sustainability: a literature review P Goyal, D Kumar, V Kumar International Journal of the Analytic Hierarchy Process 12 (3), 2020 | 14 | 2020 |
Zillur RahmanProfessor, Department of Management Studies, IIT Roorkee在 ms.iitr.ac.in 的电子邮件经过验证
