| The effectiveness of fear appeals in ‘green’advertising: An analysis of creative, consumer, and source variables S Shin, EJ Ki, WG Griffin Journal of Marketing Communications 23 (5), 473-492, 2017 | 69 | 2017 |
| The effects of congruency of environmental issue and product category and green reputation on consumer responses toward green advertising S Shin, EJ Ki Management Decision 57 (3), 606-620, 2019 | 50 | 2019 |
| Organization sustainability communication (OSC): Similarities and differences of OSC messages in the United States and South Korea EJ Ki, S Shin Computers in Human Behavior 48, 36-43, 2015 | 50 | 2015 |
| A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014 H Khang, S Han, S Shin, AR Jung, MJ Kim International Journal of Advertising 35 (3), 540-568, 2016 | 49 | 2016 |
| Does the length of a review matter in perceived helpfulness? The moderating role of product experience H Jia, S Shin, J Jiao Journal of research in Interactive Marketing 16 (2), 221-236, 2022 | 32 | 2022 |
| Understanding environmental tweets of for-profits and nonprofits and their effects on user responses S Shin, EJ Ki Management Decision 60 (1), 211-230, 2022 | 14 | 2022 |
| Attribution and attributional processes of organizations’ environmental messages S Shin, EJ Ki International Journal of Market Research, 2020 | 7 | 2020 |
| Mediation effects of fear on the relationship between gain/loss message frames and cognitive/conative responses S Shin, S Park, EJ Ki Journal of Intelligent Communication, 1 (1), 2022 | 5 | 2022 |
| Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package S Shin, SH Park Journal of Consumer Marketing 40 (4), 413-430, 2023 | 4 | 2023 |
| State of environmental communication research: An analysis of published studies in the communication disciplines EJ Ki, S Shin, J Oh Journal of Intelligent Communication, 2 (1), 2022 | 4 | 2022 |
| Binding and dispersion behavior of amorphous powders in diamond particles S Shin, TS Kim, MS Song, JC Bae Journal of alloys and compounds 483 (1-2), 363-365, 2009 | 3 | 2009 |
| Understanding Organizational Environmental Sustainability Messages on Social Media and Testing the Communication Effectiveness S Shin The University of Alabama, 2017 | 1 | 2017 |
| WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER? J Lyu, Z Jiang, S Shin, R Dinko Global Fashion Management Conference, 291-291, 2024 | | 2024 |
| Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions S Shin, Z Jiang, RE Lim, J Lyu Journal of Current Issues & Research in Advertising, 1-19, 2024 | | 2024 |
| WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S# ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT Z Jiang, J Lyu, S Shin Global Marketing Conference, 272-277, 2023 | | 2023 |
| Framing the Great Lakes Water Compact: Understanding newspaper coverage of water access in a post-bureaucratic society. K Zukas, S Shin Florida Communication Journal 48 (1), 47-66, 2020 | | 2020 |
| THE CONGRUENCE EFFECT OF ENVIRONMENTAL ISSUE AND PRODUCT CATEGORY AND THE MODERATION EFFECT OF GREEN REPUTATION OF A PRODUCT CATEGORY ON GREEN ADVERTISING EFFECTIVENESS S Shin, EJ Ki American Academy of Advertising. Conference. Proceedings (Online), 164, 2017 | | 2017 |
Eyun-Jung KiProfessor at The University of Alabama在 apr.ua.edu 的电子邮件经过验证
